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Rubin Blog

Business Promotion

April 26, 2016

How to Pitch a Reporter/Blogger about Your Business

You deserve coverage. Here’s how to get it.

April 5, 2016

How to Write a Great Blog Post Headline

The answer is in the headline you just read.

March 29, 2016

How to Write a Blog Post — Type 2: Profiles

Focus on a person. Provide context. Then, give a call to action.

March 22, 2016

How to Write a Q&A People Enjoy Reading

Like a carefree drive on a Sunday afternoon.

February 2, 2016

How to Write Flawless Captions for Website Photos

Everything the reader needs — all in one place.

December 8, 2015

To Learn About a Company’s Culture, Read Press Releases

That’s where you’ll find the good stuff.

November 3, 2015

Stop Thinking of LinkedIn as a Tool for Jobseekers

It’s the go-to resource for professional networking too.

July 7, 2015

How to Network on a Plane

Take off the headphones and boost your career.

April 21, 2015

A Smarter Way to Connect with People on LinkedIn

And it only takes a few seconds.