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Category: Middle School
New Record: Students Log 1.3 Million Minutes in Rubin Emerge in 23-24 Academic Year
Students nationwide spent 1.3 million minutes in Rubin’s Emerge curriculum for employability skills during the 23-24 academic year. As a comparison, students logged 375,000 minutes in the 22-23 academic year.
Students in places like Las Vegas, Philadelphia, Charlotte, Fairfax County and more gained critical workplace readiness skills that employers and colleges want to see.
Why the 4X increase in logged minutes?
Our team works hard to bring on new school partners. Beyond that, we pore over the details to deliver our Moodle-based learning management system to school districts. We insist on single sign-on access when possible to eliminate the need for students to sign in with a traditional password or manually create an account.
The ease of use allows students to visit Emerge with one click from their school’s LMS and engage right away with Emerge readings, videos, assignments and assessments for critical topics like email/phone etiquette, conversation skills, interview prep and more.
Digging into the 1.3 million minutes, here are the most popular assignments students accessed:
- Texting vs Emailing: 16,447 submissions
- How to Compose a Subject Line: 12,877 submissions
- How to Prepare Smart Interview Questions: 5,676 submissions
- How to Set Your Own Voicemail: 3,996 submissions
- How to Email an Instructor About a Poor Grade: 2,770 submissions
“We focus every day on the student and teacher experience in Emerge,” said Rubin founder Danny Rubin. “When we see logged minutes jump into the millions, it says that we make it easy for customers to use our product — and to want to keep coming back for more. We continue to work in summer 2024 at the user experience because the journey and task is never done.”
Explore Emerge for yourself and then request a free trial!
4X increase from previous year
Rubin Propel Transforms Email Writing for Johnston County MS and HS Students
Subject line: [blank]
Email message: turned in
That is an email composed by a 9th grader in Johnston County, North Carolina during the spring 2024 semester.
The trend to write emails like text messages is not unique to Johnston County, of course. In our digital era, students nationwide often don’t understand how to draft a professionally-written email.
That’s why Johnston County piloted Rubin’s new Propel email etiquette tool in the spring semester for middle and high school students.
Propel is a teaching tool for Gmail and Outlook that guides a student to compose a high-quality email. Propel does not use AI, and the tool requires students to do all the writing and critical thinking.
See a 1-minute demonstration of Propel here.
Let’s return to the email written by the 9th grader:
Subject line: [blank]
Email message: turned in
With the help of Propel, here’s what the email became:
Subject line: Completed work
Email message:
Good afternoon, Mrs. Roberts.
I hope you are doing well.
I wanted to let you know that I have completed my interview and turned it in.
Thank you,
– Alyssa
Now observe the growth among 6th graders too.
Here’s an example of a 6th grade email before Propel:
Subject line: why i have 72 grade
Email message: [blank]
And here’s an email in which the student used Propel:
Subject line: What I think the rabbit hole in Alice in Wonderland means
Email message:
Mrs. Woll,
Good morning. This is Evy from second block.
This is my answer for the journal prompt.
I think the rabbit hole represents part of Alice’s personality, such as the unfocused part, or distracted or curious.
Thank you for your time and effort for reading my answer for the journal prompt.
– Evy
Johnston County 9th grade teacher Shelley Roberts:
“The Propel tool was easy to use and helped my students so much! It is disappointing that many of them have no idea what the correct format of a letter/email should be. This tool reintroduced terms like body and greeting. The students loved how easy the ‘fill in the blank’ process was.”
Night and day difference.
Students Log 1,000,000 Minutes All Time in Rubin Emerge
Students nationwide have spent 1,000,000 collective minutes in Emerge, our signature online curriculum that teaches in-demand employability topics like email/phone etiquette, networking and conversation skills.
Emerge, which debuted in the 2020-2021 academic year, teaches valuable skills for college and career to students nationwide in grades 6-12 and higher education.
Among the most popular assignments that comprise the 1,000,000 minutes:
- How to learn the difference between texting and emailing
- How to set your own voicemail
- How to sign your name in cursive
- How to take a quality headshot
- How to email your instructor politely about a poor grade
Emerge is a Netflix-style library of assignments, readings, videos and quizzes that integrates for single sign-on to the school’s learning management system (ex: Canvas, Schoology and Google Classroom).
The lessons align with state standards across the country for workplace readiness, a critical set of life skills that prepares students for the world beyond graduation.
In that way, Emerge has become a valued resource for school divisions big and small, from Fairfax County, the largest school system in Virginia, to Payette River Technical Academy in Emmett, Idaho.
“Our goal is to give teachers high-quality resources to use in the classroom so we can’t always observe students using Emerge in real time,” said Danny Rubin, founder of Rubin. “When we see the number 1,000,000, it’s a powerful reminder that, yes, Emerge shapes students every day into kind, professional young adults — and that’s a mission worth pursuing to reach 2,000,000 and beyond.”
Schedule a free trial of our resources today!
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Rubin is the leader in online instruction for employability or work readiness skills. The company, based in Virginia Beach, Virginia, provides three high-quality resources — Aspire, a career exploration video platform, Emerge, a communication skills curriculum and Propel, a real-time email etiquette training tool for Gmail and Outlook.
Founded in 2017 by Danny Rubin, a former CBS television news reporter and consultant to NBC’s “Meet the Press,” Rubin teaches students nationwide important lessons for email/phone etiquette, networking, team communication, leadership communication and more. Our motto: “Write well, open doors!”
Learning at scale
Educators Give High Marks for Rubin Emerge in Spring 2023 Survey
The results are in, and educators are pleased with their experience using the Rubin Emerge curriculum during the 2022-2023 academic year.
Emerge is a digital library of activities, videos and assessments that help students with skills like email/phone etiquette, networking, team dynamics, entrepreneurship communication, leadership communication and more.
In a survey administered in April 2023, a random sampling of 32 “Rubin” educators across middle school, high school and college feel strongly about Emerge as a key resource to teach employability skills.
A selection of courses taught by the respondents:
- Business communications
- Transition
- Culinary arts
- Workplace readiness
- Work-based learning (WBL)
- Family and consumer sciences (FACS)
- Engineering
- Middle school career exploration
Among the survey results:
- 91% of respondents believe the Rubin team provides prompt, dependable customer service.
- 88% of respondents feel Rubin Emerge content is relevant and up-to-date.
- 85% of respondents would recommend Rubin to colleagues.
- 73% of respondents think Rubin Emerge improved students’ face-to-face interactions.
The respondents also shared positive feedback in writing, for example:
- “Very appealing and user-friendly. We love it. Helping us structure our workplace readiness skills for sure!”
- “Your support is excellent, and my questions are answered in a timely manner.”
- “Everything I utilized with Emerge was great to supplement and add to my courses at my school.”
Want to explore Emerge for yourself? Check out our new, full-color catalog and then request a 30-day free trial.
90% would recommend to colleagues
Rubin Announces National Finalists in First-Ever America’s Next Great Intern Contest
Virginia Beach, VA (March 10, 2023) – A student will soon be named America’s Next Great Intern. After reviewing nearly 200 submissions from across the country, Rubin has chosen 16 finalists who showcase top-tier communication skills essential in an internship.
Prizes include a stipend for professional clothing, a professional headshot, a paid virtual internship, a cash bonus for the teacher of the winning student and more.
Rubin, the leader in online curriculum for employability and workplace readiness skills, hosts the competition.
Demand for intern and job applicants with “soft skills” is a top priority across all industry sectors. According to a 2022 survey of employers by the National Association of Colleges and Employers (NACE), 76% of respondents want to hire young people who can work on a team, 73% want ones with strong written communication skills and 58% seek new hires who can speak well.
The submission period for the America’s Next Great Intern contest ran throughout February 2023, which is National Career and Technical Education (CTE) Month. All middle school, high school and post-secondary CTE students were eligible.
The instructions were drawn from Rubin’s Emerge curriculum, a broad library of online exercises for employability skills like email/phone etiquette, job interview prep, LinkedIn communication and more. Rubin provides Emerge to CTE programs nationwide.
A panel of judges (Rubin team members, industry professionals and staff from the Association for Career and Technical Education) assessed the students across five areas.
- Greeting: Video recording of the student engaging in a professional handshake
- Phone Skills: Video recording of the student leaving a mock voicemail and answering the phone at a place of business
- Team Communication: Email in which the student updates a teacher or employer on the status of classwork or a project at an internship/job
- Resiliency & Determination: Written example of a time in which the student demonstrated resiliency in the face of a challenge on a class/club project, volunteer opportunity or internship task
- Research & Critical Thinking: Questions the student prepares to better explore a company where the student would like to intern
Rubin encourages the public to vote here on the national finalists through April 7, 2023. The Rubin team will announce 1st, 2nd and 3rd place winners on April 12, 2023.
“Employers often lament that students don’t possess the ‘soft skills’ necessary to engage in an office setting or on the job site,” says Danny Rubin, founder of Rubin. “We hope the contest shows that, yes, there are motivated young people coast to coast who will add value to any business or organization.”
2023 America’s Next Great Intern National Finalists
Bezawit Abate, 10th Grade
Potomac Senior High School
Prince William County Schools
Dumfries, VA
Teacher: Ms. Eula Tillar
Tucker Brookman, 12th Grade
Lord Botetourt High School
Botetourt County Public Schools
Daleville, VA
Teacher: Ms. Katrina Kish
Ivory Carney, 12th Grade
Allen Village School
Kansas City, Missouri
Teacher: Dr. Terri Redden
Sameer Eppanapally, 12th grade
Stockdale High School
Kern High School District
Bakersfield, California
Teacher: Mr. Brian Devitt
Violet Gude, 10th Grade
Las Vegas Academy of the Arts
Clark County School District
Las Vegas, Nevada
Teacher: Ms. Elizabeth Strehl
Lucy Hansen, 11th Grade
Boone High School
Boone Community School District
Boone, Iowa
Teachers: Ms. Lindsey Hyman and Ms. Amy Bossard
Madison Hansen, 12th Grade
Littleton Health Sciences
Littleton Public Schools
Littleton, Colorado
Teacher: Ms. Heidi Mahn
Laurengail Lorenz, 12th Grade
Elk River Senior High School
Independent School District 728
Elk River, Minnesota
Teacher: Mr. Matt Stueber
Bryleena Patterson, 12th Grade
Central High School
Phenix City Schools
Phenix City, Alabama
Teacher: Mrs. Valerie Thornton
Rosemary Ruan, 10th Grade
Northwest Guilford High School
Guilford County Schools
Greensboro, North Carolina
Teacher: Mrs. Chandra James
Clara Sanchez-Lapitan, 12th Grade
Advanced Technology Center
Virginia Beach City Public Schools
Virginia Beach, Virginia
Teacher: Ms. Anna-Lisa Wanack
Yug Sarin, 9th Grade
Fuquay-Varina High School IT Academy
Wake County Public School System
Cary, North Carolina
Career Academy Coordinator: Ms. Rhonda Lusher
Alondra Sanjurjo-Mercado, 11th Grade
Colonial Heights High School
Colonial Heights Public Schools
Colonial Heights, Virginia
Teacher: Ms. Susannah Oates
Mickala Tenn, 12th Grade
Putnam City North High School
Putnam City Schools
Oklahoma City, Oklahoma
Teacher: Ms. Amanda Davis
Ana Vaeao, 11th Grade
Oceanside High School
Oceanside Unified School District
Oceanside, California
Teacher: Ms. Kim Roy
For more information or to set up an interview, please contact Danny Rubin at danny@rubineducation.com.
About Rubin:
Rubin is the leader in online instruction for employability and work readiness skills. The company, based in Virginia Beach, Virginia, provides Emerge, a digital curriculum that teaches effective writing and speaking skills, to thousands of students in middle school, high school and higher education. Rubin also has a soft-skill notification tool for email writing called Propel.
Founded in 2017 by Danny Rubin, a former CBS television news reporter and consultant to NBC’s “Meet the Press,” Rubin teaches students nationwide critical lessons for email/phone etiquette, networking, team communication, leadership communication and more. Our motto: “Write well, open doors!”
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Get your votes in now!
Only Two Weeks Left to Submit to Rubin’s “Great Intern” Contest
With two weeks remaining in the first-ever America’s Next Great Intern contest, the Rubin team continues to review stellar submissions from CTE students around the country.
Now through March 3, 2023, students are encouraged to showcase their employability skills in the fun, free competition.
Educators can register their class or school here. A panel of judges (Rubin team members, industry professionals and staff from the Association for Career and Technical Education) will assess the students across five areas.
1. Greeting: Video recording of the student engaging in a professional handshake
2. Phone Skills: Video recording of the student leaving a mock voicemail and answering the phone at a place of business
3. Team Communication: Email in which the student updates a teacher or employer on the status of classwork or a project at an internship/job
4. Resiliency & Determination: Written example of a time in which the student demonstrated resiliency in the face of a challenge on a class/club project, volunteer opportunity or task at an internship
5. Research & Critical Thinking: Questions the student prepares to better explore a company where the student would like to internThe instructions are drawn from Rubin’s Emerge curriculum, a broad library of online exercises for employability skills like email/phone etiquette, job interview prep, LinkedIn communication and more. Rubin provides Emerge to CTE programs nationwide.
Questions! Email support@rubineducation.com
The clock is ticking — submit today!
Clock is ticking!
Rubin Adds New Ethics Unit to Emerge Curriculum
In fall 2022, the Rubin team developed a new series focused on ethical discussions as they relate to employability skills.
As the leader in online resources for employability and work readiness, we built an 11-part series that challenges students to think, “What would I do?” across several real-world scenarios.
Alexis Kruemcke, an implementation specialist at Rubin and former classroom teacher, led the project.
All eleven ethical scenarios are now inside our Emerge curriculum, a robust library of activities, videos, readings and assessments for employability skills.
The ethical scenarios align with existing units in Emerge and are as follows:
- Email etiquette
- Phone and video etiquette
- Networking
- “Storytelling” cover letters
- Internships
- Job interviews
- Resumes
- Student leadership
- Report writing
- Writing to clients
- LinkedIn outreach
See a sample ethical discussion below. Want to view all 11 scenarios and our full Emerge library of 200+ instructional items?
Request a 30-day free trial today, and our team will be in touch to set up the trial!
Ethical discussion for resumes: What would you do?
Scenario:
Over the summer, you were an intern at an environmental non-profit. One of the main projects was a river clean-up outside of the city. Your supervisor was the project manager, but he put you in charge of most aspects of the project.
Your tasks included:
- Create a schedule for the clean-up process
- Assign roles for the project
- Coordinate with city officials
- Obtain and manage supplies
On your resume, you decide to list yourself as the project manager even though the title is technically your supervisor’s role. However, you did most of the work and feel “project manager” title is more appropriate than “intern.”
Discuss the scenario with your classmates and answer the following question:
Is it fair and truthful to say you were the project manager because your supervisor put you in charge of the project? Why or why not?
What would you do?
Remote Community in Alaska Teaches Rubin Lessons in One-Room School
Megan Gatlin is a principal teacher.
That’s right. She’s the principal. And the teacher.
The only teacher.
In False Pass, a town of 40 people in the Aleutian Islands of Alaska (200 total during the “busy” summer season), Gatlin has only nine students between grades 1 and 11. Everyone learns in the same room, and most of the students are cousins to each other. Many people in False Pass work in the fishing industry or at the local grocery.
Originally from Utah, Gatlin and her husband moved to False Pass two years ago to live closer to nature and enjoy the strikingly beautiful terrain.
At False Pass School, Gatlin teaches, well, everything. Subjects include chemistry, algebra II, language arts, food science, healthy living and whatever else the students would like to explore.
And in the 2022-2023 academic year, Gatlin will share lessons from our Emerge curriculum for college and career opportunities like how to shake hands, write an email, hold a networking conversation and more.
“My students may only leave False Pass a couple of times a year and many have never stepped foot out of Alaska,” Gatlin said. “The Rubin lessons will give them real-world practice on how to talk to new people and explore their own talents and interests.”
Emerge is trusted by middle school, high school and college educators nationwide. The program is a blend of ebooks, self-paced assignments, videos and quizzes that give students age-appropriate instruction on how to write, speak and lead with confidence.
Instructors and students can log onto a password-protected website or access the career readiness material through single sign-on on any device. Emerge integrates and syncs grades with common LMS like Canvas, Blackboard, D2L, Moodle, Sakai and Schoology. We also provide single sign-on with Google Classroom and Microsoft Teams.
Rubin works with large school divisions like Philadelphia and Las Vegas, but we also take pride in delivering lessons to rural or remote communities.
Everyone deserves the chance to learn important college and career (employability or work readiness) skills, from the bustling avenues of South Street Philly to the rambling roads of False Pass, a city just two miles wide nestled between the Pacific Ocean and Bering Strait.
Thank you, Principal Teacher Gatlin, for the important work you do.
9 students between grades 1 and 11
Deerfield USD 216 (Kansas) Adopts Rubin Emerge as Employability Curriculum
Deerfield USD 216 (Deerfield, Kansas) has formally adopted Emerge, to satisfy the postsecondary and college and career readiness component of the Kansas Education Systems Accreditation (KESA), the state’s K-12 accrediting model.
Deerfield, under the direction of teacher Jennifer Wieberg, uses Emerge for grades 6-12 to teach valuable skills like email writing, phone etiquette and conversation techniques.
See Emerge in action with Deerfield students here.
“Deerfield’s decision to adopt Emerge is a big step in Kansas and elsewhere to show that Emerge can be a cornerstone resource for how students learn employability skills,” said Danny Rubin, the founder of Rubin. “We want to be a trusted, year over year tool that educators can depend on as we navigate the digital age and ensure our students know how to communicate with professionalism, grace and humility.”
Want to try Emerge for yourself? Request a 30-day free trial here!
Indispensable resource.
Kansas CTE Students in Grades 6-12 Explore Emerge to Learn Life Skills
At Deerfield USD 216 in southwest Kansas, students in grades 6-12 sit at tables to practice cursive signatures and how to address an envelope — and then pop up to shake hands with classmates with steady eye contact and firm grasps.
What’s going on?
Each week, CTE Coordinator Jennifer Wieberg dives into the Rubin Emerge curriculum, an online library of practical lessons for employability, and then delivers each lesson to her students in middle and high school.
Emerge is designed as a comprehensive resource to help students become stronger writers and speakers as they pursue college and career opportunities.
“Last year, I was up late many nights scouring Pinterest for career resources and even paying for curricula out of my own pocket,” said Wieberg. “Emerge has everything I need in one place with activities, lesson plans and discussion questions for critical life and career skills. I love it.”
Check out scenes from Wieberg’s classroom!
A little role play action with juniors on handshakes and greeting. #inthearena #spartans216 pic.twitter.com/RSbNeyANvO
— MrsWieberg (@MrsWieberg) August 31, 2021
Learning a new skill. Today we learn to sign our names in CURSIVE. So we can sign documents instead of printing. Another skill needed to adult! #inthearena #spartans216 pic.twitter.com/S0Lk00EYab
— MrsWieberg (@MrsWieberg) September 13, 2021
More real world practicing on meeting people and hand shaking today! #inthearena #spartan216 pic.twitter.com/A5MJDggQJE
— MrsWieberg (@MrsWieberg) September 2, 2021
Hands shakes, mailing letters and so much more