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Category: News

  • Rubin Achieves SOC 2 Type II Compliance

    Rubin Achieves SOC 2 Type II Compliance

    On January 15, 2026, Rubin reached a major milestone by becoming SOC 2 Type II compliant.

    SOC 2 Type II is a framework to manage customer data, ensuring controls meet criteria for security, integrity and privacy. We engaged in a thorough independent audit of our entire technical operation over the course of six months.

    SOC 2 Type II verifies that our internal systems protect sensitive information about the teachers and students we serve.

    School districts increasingly require vendors to have SOC 2 Type II compliance, and we are proud to now hold that designation.

    Learn more about SOC 2 Type II here.

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    The highest degree of trust.

  • 4th Annual America’s Next Great Intern Contest Open for Registration

    4th Annual America’s Next Great Intern Contest Open for Registration

    The nation will soon discover its “Next Great Intern” through a free contest sponsored by Rubin, the leader in online instruction for employability and work readiness skills. This time, Rubin upped the stakes with a $1,000 scholarship as the top prize.

    The fourth-annual America’s Next Great Intern contest highlights students who participate in career and technical education (CTE) or project-based (hands-on) classes and programs. All middle school, high school and post-secondary CTE students are eligible to participate.

    The submission period for the America’s Next Great Intern contest runs from February 2 to March 6, 2026. Educators can register their class or school here. A panel of judges (Rubin team members, industry professionals and staff from the Association for Career and Technical Education) will assess the students across three areas.

    Students will submit examples of their work in the following categories:

    • Email Etiquette: Demonstrate a professional-grade email based on fictional, work-related scenario.
    • Research and Critical Thinking: Learn to develop sharp questions ahead of a fictitious internship interview.
    • Ethical Dilemma: Provide a response to a tricky ethical situation you might face as an intern.

    The instructions are drawn from Rubin’s Emerge curriculum, a broad library of online exercises for employability skills like email/phone etiquette, job interview prep, LinkedIn communication and more. Rubin provides Emerge to CTE programs nationwide.

    Every student who participates in the contest will receive a certificate and e-portfolio of their submitted work.

    “Employers often lament that students today don’t possess the ‘soft skills’ necessary to engage in an office setting or on the job site,” said Danny Rubin, founder of Rubin. “We hope the contest shows that, yes, there are professional-grade young people coast to coast who will add value to any business or organization.”

    About Rubin

    Rubin is the leader in online instruction for employability and work readiness skills. The company provides Emerge, a digital curriculum that teaches effective writing and speaking skills, to thousands of students in middle school, high school and higher education. Rubin also has a real-time email etiquette tool for Gmail called Propel.

    Founded in 2017 by Danny Rubin, a former CBS television news reporter and consultant to NBC’s “Meet the Press,” Rubin teaches students nationwide critical lessons for email/phone etiquette, networking, team communication, leadership communication and more. Our motto: “Write well, open doors!”

    $1,000 on the line!

  • Rubin Expands to Correctional Facilities, Adds 20 School Division Partners to Conclude 2025

    Rubin Expands to Correctional Facilities, Adds 20 School Division Partners to Conclude 2025

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    Rubin Founder Danny Rubin stands with the leadership team from Business Professionals of America (BPA) student group during the CareerTech VISION national conference in Nashville, TN in December 2025. Partnerships like the one withBPA helped Rubin grow in 2025.

    In a flurry of activity prior to the holiday break, Rubin has two exciting announcements that hope to set the new year on a proper course.

    We are pleased to announce a formal partnership with MaxxContent, a leading provider of educational and self-improvement digital courses for students of all ages involved in the justice system, including jails, prisons, probation and re-entry. 

    While K-12 is our core audience today, we believe Rubin lessons for email/phone etiquette, resume writing, job interview prep and more can benefit people in spaces like corrections and adult education. MaxxContent already works with correctional institutions nationwide and can offer Rubin products to educators in those facilities.

    MaxxContent delivers a secure learning management system (LMS) into correctional facilities, and Rubin lessons will be placed inside of that LMS. That’s a departure from our normal method of delivery with K-12 in which teachers and students log into the Rubin platform directly.

    We hope to have Rubin lessons ready in the MaxxContent platform in the first quarter of 2026.

    Back on the K-12 front, we have had a busy November and December. The Rubin team developed national partnerships with several student organizations, including Business Professionals of America, HOSA — Future Health Professionals, National Beta and the National Technical Honor Society.

    We offer advisors free access to Rubin products and special pilot pricing to create accounts for student members. The pilot offer has led to new paid engagements at 20 school divisions over the past six weeks — a mix of public schools (Biloxi Public School District in Mississippi), private schools (Bethany Christian School in Louisiana), charter schools (Ridgeline Academy in Phoenix) and homeschools (Young Scholars Junior Beta Club in Georgia).

    For comparison, Rubin typically adds 40 new school customers in a year.

    The goal in 2025 was to develop and solidify national partnerships to drive greater visibility for Rubin products. We made strides in that direction and will keep pushing in 2026.

    Word of the Year: Partnerships

  • CareerTech VISION: Around the Exhibit Hall and Back in 48 Hours

    CareerTech VISION: Around the Exhibit Hall and Back in 48 Hours

    We should really count our steps.

    At CareerTech VISION, the national conference hosted by the Association for Career and Technical Education (ACTE), the Rubin team was all over the massive exhibit hall to see friends, develop new relationships and even record a Dream Job webinar episode.

    The action took place inside the Gaylord Opryland Resort & Convention Center, a sprawling hotel that easily held the conference’s 5,000+ attendees.

    We had our own exhibit booth but spent the majority of the time at the booths of other companies and associations. The deeper we go in the educational community, the more we value partners who help us expand our mission and visibility with school districts across the country.

    Special thanks to ACTE for hosting the first-ever VidPOD setup, a recording environment in the center of the exhibit floor. Rubin Founder Danny Rubin held separate conversations with Tod Fetherling, a Nashville-area entrepreneur and Anthony Cook, team member from Xello, a dynamic career development platform and new partner with Rubin.

    Check out the action from VISION!

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    You could get lost inside the Gaylord Resort in Nashville. Trust us, we did.
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    Rubin Founder Danny Rubin stands with our great friends and wonderful partners at the National Technical Honor Society (NTHS).
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    Teachers in Illinois who are fans of our Dream Job webinar series!
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    Alleghany Highlands (Virginia) CTE Director Dwayne Ross holds a Rubin poster. Alleghany Highlands uses our Aspire career exploration video platform.
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    Rubin Founder Danny Rubin interviews Anthony Cook from Xello as part of the VidPOD series on the exhibit floor. We are proud to support Xello’s work around career development.

    On the move and on a mission!

  • VACTEA 2025: Seeing Friends, Deepening CTE Relationships

    VACTEA 2025: Seeing Friends, Deepening CTE Relationships

    We had the best time on Wednesday, October 15 seeing old friends and making new ones at VACTEA, the annual gathering of CTE directors from across Virginia.

    At the conference in Harrisonburg, we mingled with administrators who provide Rubin in their classrooms (like Prince William County and Alexandria, pictured) and shared our information with potential new customers.

    We are also proud to sponsor (for the second year in a row) a trivia night competition!

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    Rubin Founder Danny Rubin stands with Dr. Tricia Jacobs (left) and Sarah Black from Alexandria City Public Schools. Alexandria is one of the longest-running Rubin customers dating back to our company’s founding. We are grateful for their partnership and trust.
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    Rubin Founder Danny Rubin smiles with Danielle Meyer from Prince William County Public Schools, another longstanding Rubin partner.
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    We love hosting the annual VACTEA Trivia Night!
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    CTE directors from across the state compete in a trivia night hosted by Rubin.

    We had the best time on Wednesday, October 15 seeing old friends and making new ones at VACTEA, the annual gathering of CTE directors from across Virginia. At the conference in Harrisonburg, we mingled with administrators who provide Rubin in their classrooms (like Prince William County and Alexandria, pictured) and shared our information with potential…

  • Rubin Kicks Off Partnership with National Beta Student Club

    Rubin Kicks Off Partnership with National Beta Student Club

    We are thrilled to begin a partnership with National Beta, a student club that equips the next generation with tools and skills for leadership in school as well as life.

    In addition to the national partnership, we are also the official sponsor of Beta’s National Convention Speech Competition. The sponsorship brings together two organizations dedicated to cultivating leadership and communication with today’s students.

    “Rubin is a natural fit for National Beta,” said Roxanne Johnson, Event Marketing and Sponsorship Manager. “Their resources directly align with our mission to develop a community of leaders and will help Betas elevate their competition preparation for both State Conventions and Leadership Summits.”

    Through this sponsorship, National Beta sponsors can gain free access to Rubin’s EMERGE product simply by signing up and scheduling a 10-minute welcome call. Schools and sponsors who wish to extend access to students can do so for just $10 per student, gaining full access to Rubin’s tools, badges, and certificates.

    Topics and learning modules include:

    • Phone and video etiquette
    • Life and employability skills
    • Social media etiquette
    • Email professionalism
    • Free Webinar Series from Industry Professionals

    This sponsorship supports a goal of empowering students with practical, lifelong skills that extend beyond the classroom, helping them become not only better competitors but stronger leaders in their communities.

    We are excited to get started!

    Reaching students in public, private and more.

  • Rubin Honored at Regional Startup Awards Banquet

    Rubin Honored at Regional Startup Awards Banquet

    The Rubin team is honored to be a finalist at the 757 TechNite awards reception. The event took place on Thursday, October 9 at the Chrysler Museum in Norfolk, Virginia.

    We were among the nominees for the “Innovation in Education” award. The award recognizes an individual or organization that has transformed education in technology or entrepreneurship. Recipients stand out for their creative approaches to teaching, curriculum development, and educational technology. Their work demonstrates a clear commitment to improving student outcomes, inspiring a love of learning, and preparing students for the future.

    While we didn’t take home the prize in our category, we are happy to support efforts around entrepreneurship and be considered among the region’s best.

    Here are a few photos from the night!

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    The crowd of entrepreneurs and the broader business community at TechNite in Norfolk, Virginia.
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    Rubin among the nominees for the “Innovation in Education” category.
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    Rubin Founder Danny Rubin and Rubin Social Media Manager Anna Palkovic at TechNite.

    Among the region’s best.

  • Rubin Leads Resume Workshop, Kicks Off Engagement with Frederick Co. Schools

    Rubin Leads Resume Workshop, Kicks Off Engagement with Frederick Co. Schools

    There’s nothing more meaningful than meeting face to face.

    That held true on two levels during the Senior Expo Experience on Friday, October 3 for Frederick County Public Schools in Winchester (Northern Virginia).

    First, we led a resume workshop for 300+ seniors across the district. Rubin Founder Danny Rubin conducted a 15-minute crash course nine separate times as students in small groups shuffled in and out of the session. The workshop focused on how to use numbers to stand out on paper.

    For example, it’s more powerful on a resume to include, as a store associate at Target, that you “check out 100 customers per day and 500 per week” rather than only write “store associate.”

    The Senior Expo Experience also allowed our team to talk directly with district leadership, including Superintendent Dr. George Hummer, CTE Director George Bishop and School Board Chair Scott Sturdivant. The County now provides our products (ex: Emerge employability skills curriculum) to teachers and students within Google Classroom, and it’s important that school officials top down understand what goes on in the classroom.

    At Rubin, we don’t “sell curriculum.” We develop partnerships with school districts so they trust that we are the premier resource for employability skills training. It helps a great deal to shake hands with local leadership so they know who we are.

    Our thanks and appreciation to Frederick County Public Schools for having us at the Expo!

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    Rubin Founder Danny Rubin stands with Frederick County Public Schools CTE Director George Bishop at the Senior Expo Experience, held inside the gymnasium at Shenandoah University.
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    Nothing beats face-to-face interaction.

  • Angie Rogers, Experienced Former Teacher, Joins Rubin Team

    Angie Rogers, Experienced Former Teacher, Joins Rubin Team

    We are excited to welcome Angie Rogers to the Rubin team!

    Angie is our operations specialist and will assist with various tasks like onboarding new customers and curriculum development.

    Angie is an experienced educator and program manager with over 12 years in marketing education and DECA programs at Fairfax County Public Schools in Northern Virginia.

    Angie has a background in program management and travel planning. Specifically, she organized major student trips, competitions and partnerships that bridged the classroom with real-world experiences. She holds a Master of Science in Career and Technical Education from Virginia Tech.

    Current and prospective customers can expect to see Angie in future Rubin meetings so be sure to say hello!

    Focus on day-to-day operations.

  • Check Out the Revamped Rubin Propel

    Check Out the Revamped Rubin Propel

    After several months of retooling, Rubin Propel is back in action with improved features!

    Most notably, Propel is:

    1. Mandatory
    2. A game!

    That’s right. Students now must use Propel and achieve a score of 85/100 a total of 20 times. Once they reach the “20” threshold, Propel becomes optional. Until that time, students must engage with Propel to learn critical lessons like:

    1. How to write a subject line (that doesn’t look like a text)
    2. How to address an adult appropriately
    3. How to leave a closing line and sign your name

    Check out the updated Propel and let us know what you think!

    Improves student writing immediately.