Author: Danny Rubin

  • Dream Job Ep. 96: Industrial Mechanic/Millwright

    Dream Job Ep. 96: Industrial Mechanic/Millwright

    Jeremy Garrett once moved a piece of equipment that weighed 106,000 pounds.

    Simply put: His team needed expert communication on the job to make sure no one got hurt.

    In our final Dream Job webinar of 2025, Garrett, an industrial mechanic or millwright, explains the importance of "legible writing" during projects, what the role pays ($40/hour with limited experience) and how "AI is going to make our field rich."

    ASL provided.

    Jeremy Garrett once moved a piece of equipment that weighed 106,000 pounds. Simply put:…

  • CareerTech VISION: Around the Exhibit Hall and Back in 48 Hours

    CareerTech VISION: Around the Exhibit Hall and Back in 48 Hours

    We should really count our steps.

    At CareerTech VISION, the national conference hosted by the Association for Career and Technical Education (ACTE), the Rubin team was all over the massive exhibit hall to see friends, develop new relationships and even record a Dream Job webinar episode.

    The action took place inside the Gaylord Opryland Resort & Convention Center, a sprawling hotel that easily held the conference’s 5,000+ attendees.

    We had our own exhibit booth but spent the majority of the time at the booths of other companies and associations. The deeper we go in the educational community, the more we value partners who help us expand our mission and visibility with school districts across the country.

    Special thanks to ACTE for hosting the first-ever VidPOD setup, a recording environment in the center of the exhibit floor. Rubin Founder Danny Rubin held separate conversations with Tod Fetherling, a Nashville-area entrepreneur and Anthony Cook, team member from Xello, a dynamic career development platform and new partner with Rubin.

    Check out the action from VISION!

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    You could get lost inside the Gaylord Resort in Nashville. Trust us, we did.
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    Rubin Founder Danny Rubin stands with our great friends and wonderful partners at the National Technical Honor Society (NTHS).
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    Teachers in Illinois who are fans of our Dream Job webinar series!
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    Alleghany Highlands (Virginia) CTE Director Dwayne Ross holds a Rubin poster. Alleghany Highlands uses our Aspire career exploration video platform.
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    Rubin Founder Danny Rubin interviews Anthony Cook from Xello as part of the VidPOD series on the exhibit floor. We are proud to support Xello’s work around career development.

    On the move and on a mission!

  • Dream Job Ep. 95: Biomedical Engineer

    Dream Job Ep. 95: Biomedical Engineer

    Dr. Seth Weinberg is a biomedical engineering researcher. He is also a professor and associate dean who oversees $200 million in research funding divided amongst hundreds of engineering colleagues.

    Does Dr. Weinberg need to use communication and people management skills on a daily basis? You bet.

    Enjoy our latest Dream Job conversation in which we explore Dr. Weinberg's transformational work on heart beat patterns and how he runs meetings that include everyone from students to senior administration officials at Ohio
    State, one of the nation's largest research universities.

    ASL provided.

    Dr. Seth Weinberg is a biomedical engineering researcher. He is also a professor and associate dean …

  • VA Middle School Students Use Rubin for Cursive Signatures, Ask for Lesson Extensions

    VA Middle School Students Use Rubin for Cursive Signatures, Ask for Lesson Extensions

    What happens when a group of middle school students enjoy a lesson so much that they ask the teacher for additional activities on the same topic?

    First, you check everyone’s temperature and make sure the class is feeling OK 🙂

    Then, you are grateful for a moment of educational bliss.

    That was the situation in October 2025 within the walls of Oscar Smith Middle School in Chesapeake, Virginia. CTE teachers at the school incorporate activities from Rubin’s Emerge employability skills curriculum on a weekly basis.

    The teachers weren’t sure how it would go with an activity called, “How to Sign Your Name in Cursive.” Would the students understand why it’s important to know how to write a first and last name by hand?

    The answer: an emphatic yes. The students loved the activity and took pride in the newfound ability to put their own name on paper. What’s more, the students asked for lesson extensions to complete ADDITIONAL cursive writing.

    Some days, you take the win and you don’t look back.

    “We’re giving students a lesson that is important to them,” said Dr. Anna Helmer, CTE program administrator for Chesapeake Public Schools. “As well, we connected the lesson with state standards for workplace readiness. A true win-win.”

    What happens when a group of middle school students enjoy a lesson so much that they ask the teacher for additional activities on the same topic? First, you check everyone’s temperature and make sure the class is feeling OK 🙂 Then, you are grateful for a moment of educational bliss. That was the situation in…

  • Dream Job Ep. 94: State Transportation Planning Manager

    Dream Job Ep. 94: State Transportation Planning Manager

    Transportation planning (ex: trains, subways and buses) is a web of math, engineering, maps and budgetary decisions.

    Yet according to Dan Sonenklar, our latest Dream Job webinar guest, the field boils down to one key idea: the ability to use storytelling to explain the impact for local communities.

    Dan also emphasized many employability skills we love to share in our webinars — public speaking, critical thinking, respecting the audience and more.

    ASL provided.

    Transportation planning (ex: trains, subways and buses) is a web of math, engineering, maps and budg…

  • Dream Job Ep. 93: Speech-Language Pathologist

    Dream Job Ep. 93: Speech-Language Pathologist

    Speech-language pathology is more than helping children and adults pronounce letters like R, S and L — even though proper speech is critical.

    The profession also involves feeding skills, trauma therapy and other social and emotional treatments.

    ​Watch the insightful conversation​ with Lauren Bernhard, speech-language pathologist and early intervention specialist for Fairfax County, Virginia.

    Lauren even tells students that she can't use ChatGPT to summarize patient visits. Why? Listen to the webinar to find out.

    ASL provided.

    Speech-language pathology is more than helping children and adults pronounce letters like R, S and L…

  • VA Dept. of Rehabilitation Services Relies on Rubin for Virtual Workshops

    VA Dept. of Rehabilitation Services Relies on Rubin for Virtual Workshops

    The Virginia Department of Rehabilitation Services (DARS) has a goal to provide virtual career workshops to students with learning disabilities across the Commonwealth.

    To fulfill the mission, DARS needs high-quality instruction to make every online session engaging and impactful.

    Enter Rubin’s Emerge employability skills curriculum and Aspire career exploration video platform.

    We are proud to be an integral part of a new initiative called Virtual PERT 2.0. PERT stands for Postsecondary Education Rehabilitation Transition. The program allows the DARS team, like PERT Career Lab Instructor Allison Kennedy, to visit high school classrooms. Each time, she relies on Emerge for lessons on networking, social skills, basic financial math, LinkedIn and even how to use proper tone of voice. Kennedy also shares Aspire videos that showcase careers in STEM, manufacturing, the trades and more.

    “It’s really nice to have a big content library to pick through and connect to our objectives,” said Kennedy.

    The DARS team piloted Virtual PERT 2.0 in the city of Gloucester in fall 2025. The ultimate plan is to reach students in all corners of the state and particularly in economically-challenged communities like Southwest Virginia and the Northern Neck.

    Wherever Kennedy and her team go next, Rubin will be right there too.

    Listen to more of our conversation with Allison Kennedy.

    Every student deserves career skills.

  • Alexandria (VA) CTE Students Watch 1,000+ Aspire Videos, Spend 43 Minutes Per Session

    Alexandria (VA) CTE Students Watch 1,000+ Aspire Videos, Spend 43 Minutes Per Session

    Middle and high school students in Alexandria City Public Schools (Northern Virginia) love Rubin Aspire career exploration videos.

    How do we know?

    In just two months, the students have watched 1,000+ Aspire career exploration video clips for jobs that include athletic trainer, surgical assistant, lab technician and many more.

    What’s more, the average time per session is 43 minutes. That’s right — students in the year 2025 stuck with an online educational product for the better part of an hour.

    “For our teachers and students, Aspire fills a gap,” said Sarah Black, CTE and work-based learning specialist in Alexandria. “Students want to see what jobs are out there in the world, and Aspire gives them the opportunity.”

    At Rubin, we believe in the power of partnership. We are thrilled that Aspire videos, delivered in Alexandria through the Canvas LMS, allow its CTE program to achieve twin goals of high-quality instruction and career readiness.

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    Rubin Aspire usage statistics in Alexandria (Virginia) only two months into the 25-26 academic year.
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    Rubin Founder Danny Rubin stands with Sarah Black and Dr. Tricia Jacobs, Alexandria CTE director, at a state gathering of CTE administrators in October 2025..

    Career exploration all day long.

  • VACTEA 2025: Seeing Friends, Deepening CTE Relationships

    VACTEA 2025: Seeing Friends, Deepening CTE Relationships

    We had the best time on Wednesday, October 15 seeing old friends and making new ones at VACTEA, the annual gathering of CTE directors from across Virginia.

    At the conference in Harrisonburg, we mingled with administrators who provide Rubin in their classrooms (like Prince William County and Alexandria, pictured) and shared our information with potential new customers.

    We are also proud to sponsor (for the second year in a row) a trivia night competition!

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    Rubin Founder Danny Rubin stands with Dr. Tricia Jacobs (left) and Sarah Black from Alexandria City Public Schools. Alexandria is one of the longest-running Rubin customers dating back to our company’s founding. We are grateful for their partnership and trust.
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    Rubin Founder Danny Rubin smiles with Danielle Meyer from Prince William County Public Schools, another longstanding Rubin partner.
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    We love hosting the annual VACTEA Trivia Night!
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    CTE directors from across the state compete in a trivia night hosted by Rubin.

    We had the best time on Wednesday, October 15 seeing old friends and making new ones at VACTEA, the annual gathering of CTE directors from across Virginia. At the conference in Harrisonburg, we mingled with administrators who provide Rubin in their classrooms (like Prince William County and Alexandria, pictured) and shared our information with potential…

  • Dream Job Ep. 92: Sports and Technology

    Dream Job Ep. 92: Sports and Technology

    Manchester City. Charlotte Hornets. UNC Tar Heels.

    Ever heard of ’em?

    Matt Marlow, our most recent Dream Job webinar guest, has worked with the three sports teams and many others across the world through his company, Fulcrum Technologies.

    Matt and the team at Fulcrum do more than sell video replay software. They build trusted relationships with customers who span continents, cultures and languages.

    Matt understands the immense value of employability skills at a global level.

    ASL provided.

    Manchester City. Charlotte Hornets. UNC Tar Heels. Ever heard of 'em? …