Author: Danny Rubin

  • VA Transition Teachers Rely on Aspire Discussion Questions

    VA Transition Teachers Rely on Aspire Discussion Questions

    When we designed our Aspire career exploration video series, we were careful to provide discussion questions for the video clips three different ways:

    • Whole group discussion
    • Small group discussion
    • Independent worksheet

    We are heartened to learn how transition teachers in Roanoke City Public Schools (Virginia) incorporate the discussion questions.

    Jennifer McMains from Roanoke Schools explained how she relies on the small group discussion worksheet and cuts out each question like a flash card. She then assigns one flash card to each student.

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    Roanoke Schools teacher Jennifer McMains (upper left) holds up the Rubin Aspire discussion worksheet as co-teacher Sheilia Rhodes looks on.
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    The different options for discussion questions as part of each Aspire career profile.
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    Sample discussion questions for certified nursing assistant (CNA) that teachers can cut into flash cards.

    We want Aspire to be accessible for all students no matter what job they may pursue after high school.

    Thank you, Jennifer, for the terrific feedback!

    Empowering students to lead the conversation.

  • Dream Job Ep. 90: Commercial Banker

    Dream Job Ep. 90: Commercial Banker

    Join Danny Rubin, founder of Rubin, as he talks with Chase Townsend from Townebank about the work of a commercial banker.

    Townsend explains the role of a commercial banker and also why the job is “70% customer service.”

    ASL provided.

    Join Danny Rubin, founder of Rubin, as he talks with Chase Townsend from Townebank about the work of…

  • Angie Rogers, Experienced Former Teacher, Joins Rubin Team

    Angie Rogers, Experienced Former Teacher, Joins Rubin Team

    We are excited to welcome Angie Rogers to the Rubin team!

    Angie is our operations specialist and will assist with various tasks like onboarding new customers and curriculum development.

    Angie is an experienced educator and program manager with over 12 years in marketing education and DECA programs at Fairfax County Public Schools in Northern Virginia.

    Angie has a background in program management and travel planning. Specifically, she organized major student trips, competitions and partnerships that bridged the classroom with real-world experiences. She holds a Master of Science in Career and Technical Education from Virginia Tech.

    Current and prospective customers can expect to see Angie in future Rubin meetings so be sure to say hello!

    Focus on day-to-day operations.

  • Dream Job Ep. 89: GenAI at Meta

    Dream Job Ep. 89: GenAI at Meta

    Join Danny Rubin, founder of Rubin, as he talks with Freddy Kaiser who works in product data & strategy operations for generative AI projects at Meta, the parent company of Facebook and Instagram.

    Kaiser explains that, even in our new age of AI, a person’s social skills will determine how far they go professionally.

    ASL provided.

    Join Danny Rubin, founder of Rubin, as he talks with Freddy Kaiser who works in product data & strategy operations for generative AI projects at Meta, the parent company of Facebook and Instagram.

  • Check Out the Revamped Rubin Propel

    Check Out the Revamped Rubin Propel

    After several months of retooling, Rubin Propel is back in action with improved features!

    Most notably, Propel is:

    1. Mandatory
    2. A game!

    That’s right. Students now must use Propel and achieve a score of 85/100 a total of 20 times. Once they reach the “20” threshold, Propel becomes optional. Until that time, students must engage with Propel to learn critical lessons like:

    1. How to write a subject line (that doesn’t look like a text)
    2. How to address an adult appropriately
    3. How to leave a closing line and sign your name

    Check out the updated Propel and let us know what you think!

    Improves student writing immediately.

  • Rubin Leads District-Wide CTE Training in Philadelphia

    Rubin Leads District-Wide CTE Training in Philadelphia

    It was nothing but (brotherly) love on Tuesday, August 19 in Philadelphia.

    That’s because the Rubin team attended a back-to-school CTE training day at Kensington High School in downtown Philly to train teachers on our Emerge curriculum for employability skills.

    The training, which occurred in the school cafeteria, was fast paced and energetic. Teachers dove into our instruction — which integrates to Google Classroom — and popped up to ask questions and shout out activities they liked (How to notsend an email like a text message).

    We also had the chance to speak with Superintendent Dr. Tony B. Watlington, Sr. and explain the Rubin resources his teachers will use in the 25-26 academic year.

    We are grateful and excited to roll out Emerge across The School District of Philadelphia. Below are photos and videos from the day.

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    Philadelphia automotive teacher Ben Starcheski reviews a Rubin Emerge activity during a training on August 19, 2025.
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    Rubin Founder Danny Rubin smiles with The School District of Philadelphia Superintendent Dr. Tony B. Watlington, Sr. 
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    Philadelphia CTE teacher with her Rubin poster!
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    Rubin Founder Danny Rubin with several CTE teachers in Philadelphia who hold their new Rubin posters!

    Rubin + City of Brotherly Love

  • Rubin Makes In-Roads with Correctional Educators

    Rubin Makes In-Roads with Correctional Educators

    On Monday, August 11, the Rubin team traveled to Pittsburgh for the national conference of the Correctional Educators Association (CEA).

    The CEA brings together educators in correctional institutions for networking and learning. Our team walked the exhibit floor, engaged with companies that support education for justice-involved individuals and sat in on learning sessions.

    We hope to find meaningful ways to support inmates with career instruction. Our trip to Pittsburgh was a solid start!

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    Rubin Founder Danny Rubin in Pittsburgh at the national conference for the Correctional Education Association (CEA).
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    Rubin Founder Danny Rubin smiles with Karla Galleguillos, national program specialist for CASAS. The organization provides instructional resources for professionals who support adult education.

    Reaching those who need a fresh start.

  • Rubin Team Kicks Off School Year in Miami, NOVA

    Rubin Team Kicks Off School Year in Miami, NOVA

    The Rubin team was on the move the week of August 11 at back-to-school events with CTE teams in Miami-Dade, Florida and Prince William County, Virginia.

    Within each school district, we engaged with admins, showed teachers how to access Rubin Emerge and Aspire resources and, of course, passed out Rubin posters!

    Here is a selection of photos from the trip.

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    Rubin Founder Danny Rubin smiles with Miami-Dade County Public Schools CTE Director Dr. Lupe Diaz.
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    Miami-Dade CTE teachers discuss ways to use Rubin’s Emerge and Aspire products at the Opening of Schools event.
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    Rubin Founder Danny Rubin poses with Prince William County CTE teachers after his workshop on using Rubin products in Canvas.

    Up and down the East Coast.

  • Dream Job Ep. 88: Waitress

    Dream Job Ep. 88: Waitress

    Join Danny Rubin, founder of Rubin, as he talks with Aleigha Lambaiso, a veteran waitress at both a breakfast/lunch restaurant and upscale dinner locale

    Aleigha discusses the expectations on the job, the importance of social skills and good hygiene, how to interact with customers and much more.

    ASL provided.

    Join Danny Rubin, founder of Rubin, as he talks with Aleigha Lambaiso, a veteran waitress at both a …

  • Rubin Partners with Largest Online Website for Homeschool Community

    Rubin Partners with Largest Online Website for Homeschool Community

    Rubin has partnered with Rainbow Resource Center, the nation’s largest provider of educational materials to homeschool families.

    Homeschool families can now purchase Rubin’s Emerge employability skills curriculum and Aspire career exploration platform on the Rainbow Resource website. The product pages feature descriptions, screenshots, demonstration videos and reviews written by Rainbow Resource “consultants,” a team of educators who help homeschool families identify learning materials.

    The Rubin team met representatives from Rainbow Resource Center at the 2025 convention of the Homeschool Educators Association of Virginia. There is a known “gap” for career development resources in the homeschool community, and Rubin hopes to fill that need with high-quality instruction for skills like email/phone etiquette, resume writing, job interview prep and career exploration videos.

    There are an estimated three million homeschool students in America as of the 25-26 academic year.

    “We set a goal in 2025 to expand to new audiences outside of the traditional public school setting,” said Rubin Founder Danny Rubin. “Until now, homeschool families did not have a comprehensive resource for career development, and we are excited to share our instruction with families across the country.”

    Rainbow Resource Center will feature Rubin on its homepage from August 12-18 to introduce Emerge and Aspire to the homeschool community.

    “The Walmart of homeschool products”