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Category: News

  • Rubin Leads Workshops, Connects with Teachers at Regional CTE Event in NOVA

    Rubin Leads Workshops, Connects with Teachers at Regional CTE Event in NOVA

    Thanks for having us, i2i!

    On March 11 and 12, we participated in i2i (Instruction to Industry), a regional CTE event hosted by school districts across Northern Virginia.

    Our founder, Danny Rubin, led networking workshops for students throughout the day. And we caught up with teachers and administrators from districts that use Rubin lessons in the classroom.

    In the photos, Danny speaks with students about the power of research before a networking meeting. He also smiles with Darin Snoots, a CTE teacher from Prince William County Schools.

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    Lending our support for a signature event.

  • Rubin Announces National Finalists in 2026 America’s Next Great Intern Contest

    Rubin Announces National Finalists in 2026 America’s Next Great Intern Contest

    A student will soon be named America’s Next Great Intern. After reviewing more than 280 submissions from across the country, Rubin has chosen 16 finalists who showcase the communication and critical-thinking skills essential in any internship.

    Now the nation will vote, and the 1st place student will win a $1,000 scholarship. Second places receives a $500 scholarship.

    Rubin, the leader in online curriculum for employability and workplace readiness skills, hosts the competition.

    Demand for interns and job applicants with “soft skills” remains a top priority across all industry sectors. According to the National Association of Colleges and Employers (NACE), employers consistently rank communication, teamwork, and critical thinking among the most sought-after qualities in new hires.

    The submission period for the America’s Next Great Intern contest ran throughout February 2026, which is National Career and Technical Education (CTE) Month. All middle school, high school, and post-secondary CTE students were eligible.

    The instructions were drawn from Rubin’s Emerge curriculum, a broad library of online exercises for employability skills like email/phone etiquette, job interview prep, LinkedIn communication, and more. Rubin provides Emerge to CTE programs nationwide.

    This year’s contest featured three categories:

    1. Professional Email:Students wrote a professional email applying for a summer internship at a fictional company, FutureProof, addressed to hiring manager Ms. Amy Walker.

    2. Research & Critical Thinking:Students prepared two thoughtful questions for NBA EVP Scott Kaufman-Ross based on videos from the Rubin Aspire career exploration video series.

    3. Ethical Dilemma:Students responded in writing to a workplace ethics scenario involving a social media marketing dilemma.

    Rubin encourages the public to vote on the national finalists at rubineducation.com. Winners will be announced on April 15, 2026. The middle school overall winner will be announced at that time as well.

    “Employers often lament that students don’t possess the ‘soft skills’ necessary to engage in an office setting or on the job site,” says Danny Rubin, founder of Rubin. “For the fourth-year running, this contest demonstrates that motivated young people coast to coast are ready to add real value to any business or organization.”

    2026 America’s Next Great Intern National Finalists

    (listed alphabetically by last name)

    Elrad Asante

    12th Grade

    Blaine High School

    Anoka-Hennepin School District

    Blaine, MN

    Teacher: Ms. Holly Boisjolie

    Kate Basa

    12th Grade

    Nacogdoches High School

    Nacogdoches ISD

    Nacogdoches, TX

    Teacher: Ms. Anna-Lisa Wanack

    Samuel Cason

    PWCS Explore Program (Post-Secondary)

    Prince William County Schools

    Manassas, VA

    Teacher: Ms. Erika Picard

    Delaney Good

    12th Grade

    Boone High School

    Boone Community School District

    Boone, IA

    Teacher: Ms. Bozz Bossard

    Iden Guitron

    11th Grade

    Mid-Del Technology Center

    Mid-Del School District

    Midwest City, OK

    Teacher: Ms. Christine Corbin

    Micah Kennedy

    12th Grade

    Thomas A. Edison CTE High School

    NYC Department of Education

    New York, NY

    Teacher: Mrs. Sandra Cruz

    Kennedi Maddox

    10th Grade

    Central High School

    Pike County Board of Education

    Brundidge, AL

    Teacher: Ms. Valerie Thornton

    Carlos Mateo

    12th Grade

    Allen Village School

    Allen Village School

    Kansas City, MO

    Teacher: Dr. Terri Redden

    Liam McCarthy

    11th Grade

    Western Guilford High School

    Guilford County Schools

    Greensboro, NC

    Teacher: Jeffrey Silverthorne

    Gopal Reddy Nallamilli

    9th Grade

    Cox Mill High School

    Cabarrus County Schools

    Concord, NC

    Teacher: Ms. Shauna Ward

    Jewelyssa Ortega

    11th Grade

    Mayfield High School

    Las Cruces Public Schools

    Las Cruces, NM

    Teacher: Gary Grammer

    Om Panemangalore

    11th Grade

    Rick Reedy High School

    Frisco ISD

    Frisco, TX

    Teacher: Ms. Bossard

    Owen Smith

    9th Grade

    South Career and Technical Academy

    Clark County School District

    Las Vegas, NV

    Teacher: Mrs. Corbin

    Rhiannon Stowe

    12th Grade

    Lord Botetourt High School

    Botetourt County Public Schools

    Daleville, VA

    Teacher: Ms. Katrina Kish

    Reghan Williamson

    12th Grade

    Randall K. Cooper High School

    Randall K. Cooper High School

    Union, KY

    Teacher: Ms. Caylen Knight

    Nashawn Wimberly

    9th Grade

    Opelika High School

    Opelika City Schools

    Opelika, AL

    Teacher: Mrs. Anglin

    A student will soon be named America’s Next Great Intern. After reviewing more than 280 submissions from across the country, Rubin has chosen 16 finalists who showcase the communication and critical-thinking skills essential in any internship. Now the nation will vote, and the 1st place student will win a $1,000 scholarship. Second places receives a…

  • Introducing Rubin Spark: On-Demand, Simulated Career Conversations

    Introducing Rubin Spark: On-Demand, Simulated Career Conversations

    The world of career exploration will never be the same.

    Introducing Spark, the latest creation from Rubin that allows students to hold simulated conversations across dozens of career pathways. We incorporated jobs in the National Career Clusters® Framework from Advance CTE to build a library of on-demand, AI-powered conversations that begin after a few clicks.

    We are excited at the potential for Spark in the CTE community, workforce development and other audiences that connect learners with career opportunities.

    Watch the video and then “Book a Demo” at the top of the page to experience Spark yourself!

    The world of career exploration will never be the same. Introducing Spark, the latest creation from Rubin that allows students to hold simulated conversations across dozens of career pathways. We incorporated jobs in the National Career Clusters® Framework from Advance CTE to build a library of on-demand, AI-powered conversations that begin after a few clicks.…

  • Rubin Engages with Students, Teachers at Johnston County (NC) Career Day

    Rubin Engages with Students, Teachers at Johnston County (NC) Career Day

    A room full of employers waiting to meet with students at tables in a community college atrium.

    That was the scene on Wednesday, February 18 in Johnston County, North Carolina for the annual JOCO WORKS PRO. The event allows students to practice interview skills through the help of dozens of local business professionals.

    The Rubin team was on hand to provide networking advice to students and show support for Johnston County Public Schools, which incorporates Rubin products into CTE classes at the middle and high school levels.

    Thank you for having us, JCPS! Below are highlights from the day.

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    Rubin Founder Danny Rubin stands with Irma Bode from Johnston County Public Schools and Danielle Kroeger from Johnston County Community College, the event host.
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    Rubin Founder Danny Rubin shares networking advice with JCPS students before they sit for mock interviews.

    Prepping for mock interviews.

  • Rubin Adds New “Human Skills” Interactive Assessments

    Rubin Adds New “Human Skills” Interactive Assessments

    The rise of AI creates change and opportunities.

    For the Rubin team, AI means an increased importance on “human skills” like critical thinking and empathy, the attributes in people that AI can never replace.

    That’s why our team has developed a series of interactive assessments that challenge a student’s ability to work on a team, manage people and demonstrate the high-level thinking that employers prize.

    We believe these “human skills” assessments are the the next chapter in the work we do helping students write, speak and lead with confidence. Let’s use AI to challenge a student’s thought process and make them stronger communicators.

    That’s the role Rubin can and will play in our AI era.

    Using AI but staying in our lane.

  • Rubin Crosses the Pond, Showcases at Global Education Expo in London

    Rubin Crosses the Pond, Showcases at Global Education Expo in London

    Hello, world!

    That was the theme on January 21 and 22 in London, England at BettUK, perhaps the largest edtech conference in the world.

    Rubin Founder Danny Rubin made the journey to England to showcase our company’s products and develop connections internationally. We feel we achieved both goals and head back home with fresh conversations and opportunities to explore.

    BettUK was held at ExCel London, a convention center the size of three football fields. Scores of vendors had booths to spotlight their products. Entire countries had booths as well to showcase companies from their territory. Yes, France, Spain, Italy and other nations had booths like any other company would.

    Danny also made brief time to explore London and take in the culture.

    The Virginia State Trade Expansion Program (STEP) Grant, managed by the Virginia Economic Development Partnership (VEDP), helped to make the London trip possible. Funded by the Small Business Administration (SBA) and Export Virginia, the program provides financial support for exporting activities like trade missions, website globalization, and marketing.

    Our special thanks to Elizabeth Di Costanzo from VEDP for the guidance through the grant process.

    “We are grateful to Elizabeth and VEDP for the interest in our company and the financial support to exhibit at BettUK,” said Danny Rubin, founder of Rubin. “It means a lot that our home state wants to help us export and find additional markets.”

    As with any new venture, it takes time to see “what’s real” and “what sticks” after multiple days of conversation in a hectic exhibit hall. We hope that BettUK is the start of our journey abroad while we still develop our business in the United States.

    Onward and upward!

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    Rubin Founder Danny Rubin at BettUk, one of the largest educational conferences in the world.
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    Rubin Founder Danny Rubin presenting at BettUK in London.
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    A pint of Guinness in a British pub!

    World: Meet Rubin. Rubin: Meet World.

  • Rubin Achieves SOC 2 Type II Compliance

    Rubin Achieves SOC 2 Type II Compliance

    On January 15, 2026, Rubin reached a major milestone by becoming SOC 2 Type II compliant.

    SOC 2 Type II is a framework to manage customer data, ensuring controls meet criteria for security, integrity and privacy. We engaged in a thorough independent audit of our entire technical operation over the course of six months.

    SOC 2 Type II verifies that our internal systems protect sensitive information about the teachers and students we serve.

    School districts increasingly require vendors to have SOC 2 Type II compliance, and we are proud to now hold that designation.

    Learn more about SOC 2 Type II here.

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    The highest degree of trust.

  • 4th Annual America’s Next Great Intern Contest Open for Registration

    4th Annual America’s Next Great Intern Contest Open for Registration

    The nation will soon discover its “Next Great Intern” through a free contest sponsored by Rubin, the leader in online instruction for employability and work readiness skills. This time, Rubin upped the stakes with a $1,000 scholarship as the top prize.

    The fourth-annual America’s Next Great Intern contest highlights students who participate in career and technical education (CTE) or project-based (hands-on) classes and programs. All middle school, high school and post-secondary CTE students are eligible to participate.

    The submission period for the America’s Next Great Intern contest runs from February 2 to March 6, 2026. Educators can register their class or school here. A panel of judges (Rubin team members, industry professionals and staff from the Association for Career and Technical Education) will assess the students across three areas.

    Students will submit examples of their work in the following categories:

    • Email Etiquette: Demonstrate a professional-grade email based on fictional, work-related scenario.
    • Research and Critical Thinking: Learn to develop sharp questions ahead of a fictitious internship interview.
    • Ethical Dilemma: Provide a response to a tricky ethical situation you might face as an intern.

    The instructions are drawn from Rubin’s Emerge curriculum, a broad library of online exercises for employability skills like email/phone etiquette, job interview prep, LinkedIn communication and more. Rubin provides Emerge to CTE programs nationwide.

    Every student who participates in the contest will receive a certificate and e-portfolio of their submitted work.

    “Employers often lament that students today don’t possess the ‘soft skills’ necessary to engage in an office setting or on the job site,” said Danny Rubin, founder of Rubin. “We hope the contest shows that, yes, there are professional-grade young people coast to coast who will add value to any business or organization.”

    About Rubin

    Rubin is the leader in online instruction for employability and work readiness skills. The company provides Emerge, a digital curriculum that teaches effective writing and speaking skills, to thousands of students in middle school, high school and higher education. Rubin also has a real-time email etiquette tool for Gmail called Propel.

    Founded in 2017 by Danny Rubin, a former CBS television news reporter and consultant to NBC’s “Meet the Press,” Rubin teaches students nationwide critical lessons for email/phone etiquette, networking, team communication, leadership communication and more. Our motto: “Write well, open doors!”

    $1,000 on the line!

  • Rubin Expands to Correctional Facilities, Adds 20 School Division Partners to Conclude 2025

    Rubin Expands to Correctional Facilities, Adds 20 School Division Partners to Conclude 2025

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    Rubin Founder Danny Rubin stands with the leadership team from Business Professionals of America (BPA) student group during the CareerTech VISION national conference in Nashville, TN in December 2025. Partnerships like the one withBPA helped Rubin grow in 2025.

    In a flurry of activity prior to the holiday break, Rubin has two exciting announcements that hope to set the new year on a proper course.

    We are pleased to announce a formal partnership with MaxxContent, a leading provider of educational and self-improvement digital courses for students of all ages involved in the justice system, including jails, prisons, probation and re-entry. 

    While K-12 is our core audience today, we believe Rubin lessons for email/phone etiquette, resume writing, job interview prep and more can benefit people in spaces like corrections and adult education. MaxxContent already works with correctional institutions nationwide and can offer Rubin products to educators in those facilities.

    MaxxContent delivers a secure learning management system (LMS) into correctional facilities, and Rubin lessons will be placed inside of that LMS. That’s a departure from our normal method of delivery with K-12 in which teachers and students log into the Rubin platform directly.

    We hope to have Rubin lessons ready in the MaxxContent platform in the first quarter of 2026.

    Back on the K-12 front, we have had a busy November and December. The Rubin team developed national partnerships with several student organizations, including Business Professionals of America, HOSA — Future Health Professionals, National Beta and the National Technical Honor Society.

    We offer advisors free access to Rubin products and special pilot pricing to create accounts for student members. The pilot offer has led to new paid engagements at 20 school divisions over the past six weeks — a mix of public schools (Biloxi Public School District in Mississippi), private schools (Bethany Christian School in Louisiana), charter schools (Ridgeline Academy in Phoenix) and homeschools (Young Scholars Junior Beta Club in Georgia).

    For comparison, Rubin typically adds 40 new school customers in a year.

    The goal in 2025 was to develop and solidify national partnerships to drive greater visibility for Rubin products. We made strides in that direction and will keep pushing in 2026.

    Word of the Year: Partnerships

  • CareerTech VISION: Around the Exhibit Hall and Back in 48 Hours

    CareerTech VISION: Around the Exhibit Hall and Back in 48 Hours

    We should really count our steps.

    At CareerTech VISION, the national conference hosted by the Association for Career and Technical Education (ACTE), the Rubin team was all over the massive exhibit hall to see friends, develop new relationships and even record a Dream Job webinar episode.

    The action took place inside the Gaylord Opryland Resort & Convention Center, a sprawling hotel that easily held the conference’s 5,000+ attendees.

    We had our own exhibit booth but spent the majority of the time at the booths of other companies and associations. The deeper we go in the educational community, the more we value partners who help us expand our mission and visibility with school districts across the country.

    Special thanks to ACTE for hosting the first-ever VidPOD setup, a recording environment in the center of the exhibit floor. Rubin Founder Danny Rubin held separate conversations with Tod Fetherling, a Nashville-area entrepreneur and Anthony Cook, team member from Xello, a dynamic career development platform and new partner with Rubin.

    Check out the action from VISION!

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    You could get lost inside the Gaylord Resort in Nashville. Trust us, we did.
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    Rubin Founder Danny Rubin stands with our great friends and wonderful partners at the National Technical Honor Society (NTHS).
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    Teachers in Illinois who are fans of our Dream Job webinar series!
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    Alleghany Highlands (Virginia) CTE Director Dwayne Ross holds a Rubin poster. Alleghany Highlands uses our Aspire career exploration video platform.
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    Rubin Founder Danny Rubin interviews Anthony Cook from Xello as part of the VidPOD series on the exhibit floor. We are proud to support Xello’s work around career development.

    On the move and on a mission!