Category: News

At long last, my new book is ready for purchase and the reviews are strong!

“Danny has created the definitive how-to playbook for entrepreneurs who want to build their brand. It’s everything they don’t teach you in business school, but should. You need this on your bookshelf.”

Matt Hayes, Head of Marketing, Leesa Sleep

Introducing, Wait, How Do I Promote My Business?, a collection of 100+ writing templates for anyone who struggles to write professionally but needs to grow their business.

The book is chock full of step-by-step guides for critical writing situations:

• Website content
  • Ex: About Us page, Services, Blog posts
• Press releases
  • How to write one and use it attract media attention
• LinkedIn content
  • How to write about your business and start conversations with others
• Fundraising
  • Crowdfunding pages and grantwriting opportunities
• Email correspondence
  • For networking, client engagement and interoffice situations
• And much more!

Like my first book, Wait, How Do I Write This Email? (100+ templates for networking and the job search), book #2 is simple, straightforward advice you can apply right away.

Who is right for the book?

• Entrepreneurs of all stripes
• Small business owners
• Marketing professionals
• Anyone else who needs to grow their business/organization!

The book is available for preorder now. Grab a copy and start writing like a pro!

I’m thrilled to announce that the Association for Career and Technical Education (ACTE) has formally supported my book, Wait, How Do I Write This Email?, and plans to recommend it to Career and Technical Education (CTE) faculty at secondary schools and adult learning programs nationwide.

ACTE is the largest national education association that prepares youth and adults for careers. The association has 24,000 members who work in settings like high schools, community colleges, prison programs, workforce development and other places where people need training to apply for and land jobs.

The ACTE team believes my book, a collection of 100+ templates for networking, the job search and LinkedIn, complements ACTE’s educational curriculum because it equips students with writing and interpersonal skills in the business world.

To spread the word in the national CTE community, I plan to address several state CTE educator conferences in summer 2017. I will discuss my book and my innovative techniques to help people write well and open doors to career opportunities.

Thank you to Michael Connet and the entire ACTE team for your belief in my book and the lessons it teaches. I’m excited to start on the partnership!

I have delivered many in-person corporate communications trainings. And I have led workshops virtually like on webinars.

But at USAA, which provides banking and insurance services to the military community, worlds collided as I led both at the same time.

That’s because on March 22 I spoke to employees inside the company’s Chesapeake, Virginia location. At the same time, more than 100 employees who work remotely or at other company offices in the US and Europe watched via WebEx. How cool!

During the fast-paced hour, we learned:

• Words to cut from our writing and the importance of brevity
• How to structure emails so your main point comes at the top
  • And how to make every message personal and authentic to improve open/response rates
• How to network like a pro

For the networking session, I put everyone into pairs. For five minutes, Person A asked questions and Person B answered. After five minutes, they switched roles. The purpose is to force us to keep asking questions rather than talk about ourselves.

I encouraged the “interviewer” to use what I call my six most powerful words in networking: who, what, when, where, why and how. Use those six words as you network, lead with great questions and you’ll never go wrong.

Thank you, USAA, for bringing me in!

Learn more about my corporate speaking and workshops.

I’m proud to report Wait, How Do I Write This Email? captured honorable mention in two categories as part of the annual Reader Views national book competition.

Reader Views recognized my book in the Business and Writing/Publishing categories, besting independent or small press books from across the country.

Reader Views, based in Austin, TX, features a team of volunteer reviewers living in the United States and Canada. Earlier in 2017, English professor Josh Cramer reviewed Wait, How Do I Write This Email? and gave the book high marks.

He wrote:

“As an English professor, I have read many books and articles on writing, but have found very few I could recommend to my students. Usually, I’m limited to books every writer knows like “Eats, Shoots and Leaves.” With “Wait, How Do I Write This Email?” by Danny Rubin, I finally have an additional book to recommend to all of my previous and future students.”

Thank you, Reader Views, for your support with the twin honors!

On January 8, I appeared on “Hampton Roads Business Weekly,” a popular Sunday morning business program on WVEC, the ABC affiliate in Hampton Roads.

Watch the short interview as I talk with host Zack Miller about my book, Wait, How Do I Write This Email?, tips for crafting the perfect email to seek job opportunities and what’s next for my own career (book 2!)

Here’s another dynamite review for my book, Wait, How Do I Write This Email? — this time from respected review source Reader Views.

The review is written by Josh Cramer, a professor of English and a book reviewer for Reader Views. Thanks for the glowing endorsement!

As an English professor, I have read many books and articles on writing, but have found very few I could recommend to my students. Usually, I’m limited to books every writer knows like Eats, Shoots and Leaves. With Wait, How Do I Write This Email? by Danny Rubin, I finally have an additional book to recommend to all of my previous and future students.

As much as I enjoyed the whole book (in these 200 pages, Danny Rubin includes many templates for not only writing the titular emails, but also how to network, write handwritten notes, resumes, and more which are well worth the read and that I know I’ll be using again and again), these sections aren’t the true strength of this book. No, the true power of Rubin’s book can be found in the first 25 pages.

What can be this good that it would overshadow the professional templates and other advice? It’s a chapter on what Rubin calls “How to Write Everything Better” and he’s right. He focuses on the two most important criteria of professional writing: how to be brief and how to be interesting.

Usually, when it comes to writing, there are two schools I’ve found: either the writing will be overflowing with flowery language that doesn’t really add anything of value, or the writing will be trimmed to the barebones until it is a lifeless husk that offers no insight. Neither is a good alternative.

What Rubin offers is a compromise between these two schools:

1. First, cut out all superfluous information
2. Second, add in wrinkles to make the writing informative and sticky

This is truly the foundation of the book. Whatever you write should be pared down to the barebones, but then built back up until it is sticky. For example, which of these statements sticks out to you more (taken from Rubin’s book):

“After college, I taught English at a school in China.”
OR
“After college, I taught English speaking skills for one year to a group of 25 school-age boys at a school in rural China, more than 1,000 miles from the nearest major city.”

Which one of these provides a more thorough picture for you? Which one will stick with you even after you stop reading this review?

By the time you finish Wait, How Do I Write This Email? by Danny Rubin, your first question when reviewing your writing will be, “Do I need this?”

In the case of this book, that answer is, “Yes, I do.”

This week, Shelf Unbound named my book, Wait, How Do I Write This Email?,  “Notable Indie” in its annual contest for the best indie or self-published book. The book appeared at #13 on the list.

A description of my book and why I wrote it appeared in the December/January issue featuring other competition winners. Here’s the reason I provided:

“People often tell me they will fret over a single email for two hours – deleting, starting over, deleting, starting over. What’s more, the business book market has lacked a wide-ranging guide of templates for common writing scenarios. As writing skills fritter away in our culture, people realize they need a guide to write professionally. That’s why I wroteWait, How Do I Write This Email?. I hope to provide a solution to a societal problem.”

The award comes on the heels of a finalist honor in the “Best Book” national awards competition. The book competed in the Business: Careers category.

Shelf Unbound book review magazine reaches more than 125,000 avid readers in the U.S. and in 65 other countries around the globe.