College and Career Readiness for Every Student
Rubin “Emerge” is an employability skills online platform trusted by middle school, high school and college educators nationwide. The program is a blend of ebooks, self-paced assignments, videos and quizzes that give students age-appropriate instruction on how to write, speak and lead with confidence.
Instructors and students can log onto a password-protected website or access the career readiness material through single sign-on on any device. We integrate and sync grades with common LMS like Canvas, Blackboard, D2L, Moodle, Sakai and Schoology. We also work with Google Classroom and Microsoft Teams.
Emerge transforms any student into a career-ready young professional who will turn heads during the interview process and on the job.
Trusted by educators across America






“Rubin has created something not only easy to use but full of absolutely tremendous content that is much needed now more than ever.”
Michelle Rauch
Essential topics covered inside Emerge
Click here to see an expanded list of all 200+ items in the program.
Email Etiquette
- Learn to be appropriate
- Remove pronouns
- Use proper capitalization
- Create an email signature
- Address people properly
- Write effective subject lines
Unforgettable Resume
- Write dynamic sections for Skills, Experience and Education
Life Skills
- How to sign your name in cursive
- How to mail and address an envelope
- How to email your teacher about a poor grade or missed class time
- How to take a professional headshot
Networking Emails
- Seek advice or direction
- Build New relationships
- Network with alumni
- Speak in person
- Find a mentor
Phone and Video Etiquette
- Speak on the phone with employers
- Leave a voicemail
- Make an impression during video interviews
- How to be at your best during virtual presentations
- How to be an appropriate virtual audience member
Inquire About: Internships & Jobs
- Request interviews
- Pursue internships and jobs
- Send thank-you emails after interviews
- Draft handwritten thank-you notes
- Write letter of recommendation requests
- Communicate during a virtual internship
Perfect Job Interview
- Prepare the right questions to ask the employer
- Brainstorm and share stories of success
LinkedIn Profiles and Outreach
- Take a proper headshot
- Write an entire LinkedIn profile
- Send effective connection invites
- Compose networking messages
- Give/receive recommendations
“Storytelling” Cover Letter
- Share a memorable story of your own success
- Prove you care about the company and its work
- Demonstrate your resilience in the face of COVID-19
Sales Strategies
- Reach out to cold prospects
- Invite prospects to an event
- Thank prospects for attending an event
- Offer new products
Website Content
- Write pages like Mission Statement, About Us, Services and Staff Bios
- Create blog posts about recent events and employee profiles
- Draft pages for a digital portfolio like About Me, Projects and Final Reflection
Develop the Business Model
- Craft a business plan
- Choose the business model
- Manage income/expenses
- Explore customer avatars
- Learn to be “gritty”
Smart Fundraising
- Write a grant application
- Write a crowdfunding campaign on Kickstarter, topics include:
- Project descriptions
- Rewards for donors
- Risks and challenges
- About your company
Public Relations 101
- Write a press release, topics include:
- Header information
- Headline and subheadline
- Body of the press release
- Employee quotes
- Send the press release to the local media
- Work with journalists who cover your event/announcement
Interoffice Emails
- Recap the team on a big project
- Recap a conference call or team meeting
- Report back to senior executives
- Thank someone who went above and beyond
Public Speaking
- Critique the sound of your voice
- Remove “uh” and “um” from your speaking
- Incorporate a story into a presentation
Writing to Clients
- Follow up after you send over a proposal of contract
- Relay that you’re troubleshooting a problem
- The value of “Recap on a Friday” emails
- Handwritten note: How to congratulate a client/vendor on a big moment
- Request testimonials and when
For Student Leaders
- Leadership “speed dating” challenge
- Set an agenda for a meeting
- Learn from a mentor
- Request keynote speakers or workshop presenters
- Thank a competition judge, sponsor or speaker
Writing for Managers
- Assign roles/responsibilities
- Make sure employees follow through on tasks
- Develop a partnership
- Provide constructive criticisms
- Give an organizational update
Report Writing
- Project updates
- Strategic plans
- Executive summaries
- Reports and the power of storytelling
90% of Students Say Emerge Improved Their Communication Skills
No more scouring Google to find employability and CTE-related resources. Emerge is your complete toolkit for college and career readiness.
explore the program
Everything you need to teach employability online skills training.

Ebooks for the Real World
Students and teachers receive three ebooks written by Danny Rubin, founder of Rubin. The books cover how to write and speak for work-based learning, the job search, entrepreneurship and leadership – 300+ templates to reference on any device!
View sample pages from each book:
Wait, How Do I Write This Email?
Wait, How Do I Promote My Business?
Wait, How Do I Lead My Team?
100+ Employability Assignments
with Teacher Guides
Pick an assignment and you’re off and running.
Minimal prep time!
Every assignment comes with:
- Simple student instructions
- Detailed teacher guides
- Discussion questions
- Reference material from the ebooks


100+ Employability Assignments
with Teacher Guides
Pick an assignment and you’re off and running.
Minimal prep time!
Every assignment comes with:
- Simple student instructions
- Detailed teacher guides
- Discussion questions
- Reference material from the ebooks
Sample Classroom Activities and Teacher Guides

Employability Skills
How to Email and Ask for an Informational Interview
Assignment
Lesson Plan

Promote Your Business
How to Write an Inspiring Website “About Us” Page
Assignment
Lesson Plan

Leadership Skills
How to Assign Roles and Delegate Tasks via Email
Assignment
Lesson Plan
Rubrics for Every Employability Assignment
Each assignment in Emerge comes with an easy-to-follow rubric for fast grading. Save time and give students the knowledge they need to pursue college and career opportunities.
150+ Quiz Questions
The program features pre-and-post multiple choice quizzes that grade automatically.
The pre-and-post model also allows you to see how much students improve once they complete various assignments.
100+ Instructional Videos
Keep students engaged with short, entertaining and modern-looking videos that show how to write, speak and carry yourself in the business world.
Watch a sample video on how to call an employer on the phone — a critical skill in our new distance learning era.
Certification, Digital Badges and
Printable Certificates
Students have the chance to earn an “Employability Skills for Communication” certification (see the image on the right) upon completion of several core units (ex: Email Etiquette).
Students can also earn up to 22 valuable digital badges and printable certificates to show the outside world the skills they have mastered.
Students can then display the certification and digital badges on a blog, digital portfolio or LinkedIn profile. The printable certificates can go into a physical portfolio like a binder. The badges also integrate into your preferred LMS through Badgr.
NEW! The badges feature a QR code which takes people (ex: employers) to a page on the Rubin site that explains the skills gained for each badge.


Certification, Digital Badges and
Printable Certificates
Students have the chance to earn an “Employability Skills for Communication” certification upon completion of several core units (ex: Email Etiquette).
Students can also earn up to 22 valuable digital badges and printable certificates to show the outside world the skills they have mastered.
Students can then display the certification and digital badges on a blog, digital portfolio or LinkedIn profile. The printable certificates can go into a physical portfolio like a binder. The badges also integrate into your preferred LMS through Badgr.
NEW! The badges feature a QR code which takes people (ex: employers) to a page on the Rubin site that explains the skills gained for each badge.
Empower your students.
Discover how our employability skills online platform teaches college and career readiness skills.
Start your 30-Day Free Trial today!