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About Us
Your purpose is our passion.
Who we are
Rubin is the premier provider of employability skills training for grades 6-12, post-secondary programs and beyond. We teach students to communicate professionally so they can pursue their dreams.
Many of the nation’s largest school systems (ex: Miami-Dade, Las Vegas, Fairfax County, Raleigh and Philadelphia) trust Rubin to provide dynamic, digital tools for “all the skills we wish students had these days.”
We address topics like email and phone etiquette, professional handshakes, conversation techniques and project management. We even teach how to sign your name in cursive and address an envelope. The list of 500+ ready-made Rubin topics goes on and on.
Rubin has the most robust set of employability skills resources available today. We have rigorous security standards, LTI 1.3 integration, a suite of accessibility tools and ready-made lessons for teachers.
Join the nation’s leading school divisions. Partner with Rubin and gain the #1 solution for employability skills.


How we started
Why do many of the nation’s largest school systems rely on Rubin?
Our methods are rooted in the real world.
Founder Danny Rubin is a former TV news reporter for CBS and producer for NBC’s “Meet the Press.” Since 2017, we have taught 1 million+ students how to write and think like a journalist no matter what career they pursue.
What does it mean to “think like a journalist”? Through Rubin, students learn to:
- compose polished emails and documents
- speak on the phone with confidence
- research business professionals ahead of interviews
- employ active listening and follow-up questions
- tell a memorable story to make your point
- treat everyone with empathy and respect
- be unforgettable
“Rubin” students are different.
They are selected for internships and jobs. They win at competition. They become the standard by which others are measured.
Read how Lota, a high school senior in California, relied on Rubin to win a $40,000 scholarship to UCLA.
Then Book a Demo or Request a Quote to explore our three products: Emerge, Propel and Aspire.
Join our mission to ensure every student has critical employability skills. Let’s start the conversation today.

Three products. Thousands of possibilities.
Click below to read a story of success about each of our tools for employability skills.
Trusted by Teachers Nationwide





