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Tag: homeschool
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Rubin Partners with Largest Online Website for Homeschool Community
Rubin has partnered with Rainbow Resource Center, the nation’s largest provider of educational materials to homeschool families.
Homeschool families can now purchase Rubin’s Emerge employability skills curriculum and Aspire career exploration platform on the Rainbow Resource website. The product pages feature descriptions, screenshots, demonstration videos and reviews written by Rainbow Resource “consultants,” a team of educators who help homeschool families identify learning materials.
The Rubin team met representatives from Rainbow Resource Center at the 2025 convention of the Homeschool Educators Association of Virginia. There is a known “gap” for career development resources in the homeschool community, and Rubin hopes to fill that need with high-quality instruction for skills like email/phone etiquette, resume writing, job interview prep and career exploration videos.
There are an estimated three million homeschool students in America as of the 25-26 academic year.
“We set a goal in 2025 to expand to new audiences outside of the traditional public school setting,” said Rubin Founder Danny Rubin. “Until now, homeschool families did not have a comprehensive resource for career development, and we are excited to share our instruction with families across the country.”
Rainbow Resource Center will feature Rubin on its homepage from August 12-18 to introduce Emerge and Aspire to the homeschool community.
“The Walmart of homeschool products”
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At State Conference, Rubin Team Introduces Products to the Homeschool Community
For Rubin, this year is all about exploring new markets for our employability and career exploration products. June 2025 offered an ideal opportunity to say “Hello!” to the homeschool community.
From June 5-7, members of the Rubin team attended the Home Educators Association of Virginia (HEAV) annual convention in the state capital of Richmond. At the HEAV convention, we spoke with dozens of home school parents and received positive feedback on our instructional materials. Over and again, homeschool parents told us “There are no current providers of career development resources in the homeschool community. But these skills are so needed.”
We also engaged with national homeschool educational suppliers as we seek valuable partners who can share our products with families across the country.
With any new audience segment, we need to find our place in unfamiliar territory. The first step is to get in the room, listen to the customers and find the right partners.
Then the process will take shape organically.
We look forward to serving the homeschool community and helping these students gain critical skills for college and career opportunities!
Rubin Director of Instruction Alexis Kruemcke explains our Aspire career exploration video library to a homeschool parent in the exhibit hall of the Home Educators Association of Virginia (HEAV) annual convention in Richmond. Rubin attended the HEAV convention from June 5-7, 2025 to make a formal introduction to the homeschool community and begin to assist families with employability skills training. New audience, new impact.