At State Conference, Rubin Team Introduces Products to the Homeschool Community

June 15, 2025

For Rubin, this year is all about exploring new markets for our employability and career exploration products. June 2025 offered an ideal opportunity to say “Hello!” to the homeschool community.

From June 5-7, members of the Rubin team attended the Home Educators Association of Virginia (HEAV) annual convention in the state capital of Richmond. At the HEAV convention, we spoke with dozens of home school parents and received positive feedback on our instructional materials. Over and again, homeschool parents told us “There are no current providers of career development resources in the homeschool community. But these skills are so needed.”

We also engaged with national homeschool educational suppliers as we seek valuable partners who can share our products with families across the country.

With any new audience segment, we need to find our place in unfamiliar territory. The first step is to get in the room, listen to the customers and find the right partners.

Then the process will take shape organically.

We look forward to serving the homeschool community and helping these students gain critical skills for college and career opportunities!

Rubin Director of Instruction Alexis Kruemcke explains our Aspire career exploration video library to a homeschool parent in the exhibit hall of the Home Educators Association of Virginia (HEAV) annual convention in Richmond. Rubin attended the HEAV convention from June 5-7, 2025 to make a formal introduction to the homeschool community and begin to assist families with employability skills training.

For Rubin, this year is all about exploring new markets for our employability and career exploration products. June 2025 offered an ideal opportunity to say “Hello!” to the homeschool community.

From June 5-7, members of the Rubin team attended the Home Educators Association of Virginia (HEAV) annual convention in the state capital of Richmond. At the HEAV convention, we spoke with dozens of home school parents and received positive feedback on our instructional materials. Over and again, homeschool parents told us “There are no current providers of career development resources in the homeschool community. But these skills are so needed.”

We also engaged with national homeschool educational suppliers as we seek valuable partners who can share our products with families across the country.

With any new audience segment, we need to find our place in unfamiliar territory. The first step is to get in the room, listen to the customers and find the right partners.

Then the process will take shape organically.

We look forward to serving the homeschool community and helping these students gain critical skills for college and career opportunities!