My thanks to adviser Linda Stewart and the high school members of the Rohming Robots 4-H Club in Charleston, South Carolina.

On Monday, November 20, 2017, I talked with about 20 students in the 4-H Club on the importance of standing out in the business world. I focused on points contained inside my award-winning books, Wait, How Do I Write This Email? and Wait, How Do I Promote My Business? 

The main themes I discussed:

• Research companies and learn about their recent projects before you speak to the employees who work there
• Tell stories of success in essays and cover letters rather than rely on adjectives like “hard working” and “dedicated”

The 4-H members are preparing to attend a trade show for defense contractors in Charleston. And now they have a plan to impress employers before they even walk through the doors that day.

Good luck and thanks for bringing me in to speak!

Watching students build a robot!