How to Follow Up with a Key Person from a Conference


We attend conferences to learn, grow and meet new people. And if you come across someone interesting who can advance your business, it’s important to send a message when you’re back at your desk to keep the dialogue going.
Here’s how:
Subject line: Great to meet you at [name of event/conference; for instance, “BizCon 2000”]
Hi [person’s first name],
I’m [your first and last name] with [name of company].
It was nice to meet you at [name of event/conference]. I enjoyed learning more about [what you gleaned from the other person; for instance, “the work you do at Acme Corporation related to finance and accounting. Plus, I needed someone to joke with during that boring keynote address”].
Let’s keep the discussion going. [Then, the next step; for instance, “As I mentioned, our company is looking for a new accounting firm and yours may be a good fit. I will connect you with our CFO in a separate email so you two can meet.”]
Thanks again,
– Leader’s first name
Email signature
Deeper Insight
Put the name of the event/conference where you met in the subject line (ex: BizCon 2000). The proper noun makes your email more recognizable in a crowded inbox. Also, make sure to explain the next step “looking for a new accounting firm”). The person may not want to follow up if he/she doesn’t know the “why.”
Related Articles
March 5, 2017
When Should I be Formal or Informal with Business Emails?
The answer has everything to do with the other person.
Read More
December 5, 2014
Yes, You Can Network Between Thanksgiving and Christmas
Don’t assume everyone is on vacation. They’re not.
Read More
February 4, 2017
How to Write Emails to American Businesses from Outside the US
For starters, be honest and transparent about your English.
Read More