Rubin has gone international through the company’s latest partnership with a top business school in Southeast Asia.

Starting in fall 2022, Rubin will provide its curriculum tools for business communication to VinUniversity, a private college in Hanoi, Vietnam.

Led by the dean of the business school, Dr. Sunmee Choi, VinUniversity will incorporate Rubin lessons on email writing, phone skills, networking and others into various business courses through the Canvas LMS.

The alliance marks the first time Rubin has worked with an educational institution outside of North America. Previously, all customers have operated in the United States and Canada.

Danny Rubin, founder of Rubin, met Dr. Choi at an international conference of business schools in April 2022 in New Orleans.

“VinUniversity is an English-speaking school that wants to give its students an advantage as they pursue opportunities abroad,” said Rubin. “We hope our curriculum tools are the perfect addition at Vin and also position our company as a resource for other international programs.”