Rubin has landed in Silicon Valley.

No, the Virginia Beach-based company didn’t move its headquarters to the West Coast. The educational curriculum provider now works with teachers and students in Mountain View Los Altos Union High School District (MVLA).

Mountain View is a hub for tech giants Google, LinkedIn, Intuit and Microsoft.

MVLA now incorporates Rubin’s Emerge curriculum for employability skills like how to create a professional email address, shake hands in the business world and handle tricky ethical situations in the workplace.

Emerge is a robust online library of 300+ instructional items to help students write, speak and lead with confidence. Rubin integrates Emerge to MVLA’s learning management system (Canvas) for single sign-on integration.

In California, Rubin also works with school divisions in Irvine, Palm Springs, Coachella, Bakersfield and Lynwood outside of Los Angeles.

“It means a great deal to have the trust of educators in Mountain View, a school system that produces students ready to tackle society’s toughest software challenges,” said Rubin founder Danny Rubin. “As always, we hope to give students a foundation in soft skills to complement the technical training.”

Educators, students rave about Rubin’s new Propel email etiquette tool

Rubin’s Emerge curriculum got the business off the ground, but the company now has three products designed to help students with business communication skills.

Aspire: Online library of 250+ career exploration videos

Propel: Email etiquette teaching tool that works as a Chrome extension and Outlook Add-In

Propel is turning heads in secondary schools as students nationwide struggle to write emails formally. Too often, the emails resemble text messages with lowercase letters, no punctuation and slang.

Without AI tools like ChatGPT, Propel guides a student to draft a high-quality email, and in the process, show respect to adults. See a one-minute demonstration of Rubin Propel.

Rubin found that 92% of surveyed students who used Propel said they would use the tool for future email writing. Further, 100% surveyed teachers said they noticed an improvement in student email writing because of Propel.

The Rubin team offers free pilots of Propel for school systems. You can request your pilot here.

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Rubin is the leader in online instruction for employability or work readiness skills. The company, based in Virginia Beach, Virginia, provides three high-quality resources — Aspire, a career exploration video platform, Emerge, a communication skills curriculum and Propel, a real-time email etiquette training tool for Gmail and Outlook.

Founded in 2017 by Danny Rubin, a former CBS television news reporter and consultant to NBC’s “Meet the Press,” Rubin teaches students nationwide important lessons for email/phone etiquette, networking, team communication, leadership communication and more. Our motto: “Write well, open doors!”