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Rubin Partners with Miami Dade, Nation’s 3rd Largest School District
Rubin Partners with Miami Dade, Nation’s 3rd Largest School District
In the photo: Rubin founder Danny Rubin (left) stands with Miami-Dade students and their teacher Shnae Wallace. The students use Rubin’s Emerge employability skills curriculum to help with email etiquette, job interview prep and more.
Rubin, the leader in online curriculum for employability skills, has partnered with Miami-Dade County Public Schools to provide high school students with lessons that focus on college and career readiness.
Miami-Dade, one of the largest school divisions in the country, has a robust internship program that sends thousands of high school students into the South Florida business community each spring.
In the 23-24 academic year, Rubin products proved themselves as supplemental curriculum for the internship program. During the classroom portion of the internship program, 3,000 Miami-Dade students spent more than 250,000 minutes in Rubin’s Emerge employability skills curriculum on topics like resume writing, email etiquette and job interview prep.
In the 25-26 academic year, Rubin has expanded further into Miami-Dade through career-based pathways like health science, business and agriculture. Rubin will also now provide its Aspire career exploration video platform and Propel email etiquette teaching tool.
All Rubin products integrate to Schoology, Miami-Dade’s learning management system, via LTI 1.3. That means students and teachers access Rubin content in Schoology seamlessly and without a traditional sign-in process.
“We are honored to work with Miami-Dade County Public Schools, one of the nation’s leading school districts,” said Danny Rubin, founder of Rubin. “Already we have made an impact on several thousand students, and we’re excited at the chance to make a deeper impression in the school years to come.”
We reach South Florida.
Rubin Awards 1,200+ Digital Badges in Sept/Oct 2024
With the 2024-2025 academic year underway, students are busy in Rubin Emerge learning in-demand employability skills.
At the end of each unit (ex: Email Etiquette — Beginner), students take a post-test. Once students pass the post-test, they earn an Emerge digital badge. So far, students have garnered 1,200+ digital badges for email writing, job outreach strategies, networking, resumes and more.
Here’s a snapshot:
- Email Etiquette — Beginner: 383 badges
- Email Etiquette — Advanced: 172 badges
- Job Outreach: 106 badges
- Networking: 86 badges
- Resume Writing: 78 badges
- Cover Letter Writing: 52 badges
Each badge features a QR code that brings the person to this page on the Rubin site. The pages explains the skills students gained to earn the digital badge.
The badges are ideal for a resume, portfolio, LinkedIn profile and anywhere else students can showcase skills learned.
Badges abound from Emerge.
Teacher Spotlight: For Kyle Bashore, Rubin “Sets the Standard”
In Kyle Bashore’s classroom, Rubin isn’t just a curriculum tool.
Since 2021, Rubin is the standard of excellence his students must strive to meet.
Bashore is a CTE teacher at Cathedral City High School near Palm Springs, California. He teaches inside the HEAL Academy (Health and Environmental Health Academy of Learning), and he’s also the co-advisor of the school’s HOSA chapter.
Bashore draws on our Emerge employability skills curriculum and Aspire career exploration video library to ensure his students write and speak like professionals.
In particular, Bashore has students complete the Emerge Project Management unit to learn how to communicate in a clear, professional manner with teammates.
“I notice a huge change in formality and consideration of others after the Project Management unit,” said Bashore.
Bashore integrates Emerge and Aspire through a seamless connection with his Google Classroom. He carefully selects different topics for the health sciences classes he teaches.
For example:
General resource throughout his classes: Emerge unit called Email Etiquette-Beginner where students learn to write a proper email.
For the TAs (teaching assistants): The TAs practice speaking skills through the Emerge unit called Phone Etiquette.
Emergency Medicine and his HOSA chapter: Emerge units called Project Management and Public Speaking.
Medical Terminology: Emerge unit called Ethics Discussions for tricky workplace situations.
Public Health: Emerge unit called Website Content, which guides students to write a business website.
Bashore also has students search the Aspire career exploration video library to learn about roles in health care (ex: surgical assistant) and also discover cool jobs in fields like STEM, marketing, sports, law and the trades.
Above all, Bashore relies on Rubin to help him prepare students for the world after high school.
“At the start of the year, students begrudgingly work on Rubin assignments as if to say, ‘Do I REALLY need this?’” said Bashore. “By the end of the year, I see significant changes in their professionalism. Without me even asking, they hold themselves to a new standard.”
Thank you, Kyle, for being a wonderful partner in the classroom.
Check out Rubin Emerge and Aspire for yourself! Free trial available here.
CA teacher embraces Rubin Emerge and Aspire
In First Two Months, Rubin Propel Gives Email Etiquette Advice 30,000 Times
In January 2024, we launched our Propel email etiquette tool for Gmail and Outlook.
Immediately, the tool went to work helping students nationwide become more professional with their messages to teachers and employers.
See how Propel works — 1 minute video!
Quick stats:
Number of school districts participating: 37
Number of students who have Propel as an email extension: 936
Number of emails written with the help of Propel: 5,449
Number of Propel rules shared with the students: 30,019
Let’s break down the data
Propel guides a student to structure an email (ex: include a greeting and closing) and then analyzes the message to offer further suggestions for grammar and soft skills.
Propel offers advice, but students must make the changes. No AI, no ChatGPT. Pure learning.
Among the 30,019 times Propel offered advice:
- Include a greeting (ex: Good morning): 3,357 times
- Add a period at the end of the sentence: 2,415
- Address the person with a proper title (ex: Ms. Smith): 2,351
- Don’t write the email as one “blocky” paragraph: 544
- Be sure to capitalize the first word of a sentence: 460
- Remember to sign your name at the end: 397
- Don’t use a lowercase “i” to describe yourself: 250
What’s more, 99% of students who use Propel write a subject line as a cogent summary of the message. The #1 complaint our team hears from educators about student emails is that students write the entire email in the subject line.
Propel has solved the subject line problem.
“The Propel tool was easy to use and helped my students so much,” said Shelley Roberts, a teacher in Johnston County, North Carolina. “It is disappointing that many students have no idea what the correct format of a letter/email should be. Propel reintroduced terms like body and greeting. The students love the easy, ‘fill in the blank’ process.”
The bigger picture
Propel is an optional extension in a student’s email, which means the initial batch of pilot students choose to use Propel. They want the guidance.
“When a student fixes a small mistake like not capitalizing the first word of a sentence, instantly the message becomes more professional,” said Danny Rubin, founder of Rubin. “The student will then be taken more seriously in the business community, and opportunities can happen more quickly.”
Rubin added: “In that way, Propel is a tool for equity and eliminating bias in the marketplace.”
Click here to request a trial!
Launch and scale.
Rubin Propel Transforms Email Writing for Johnston County MS and HS Students
Subject line: [blank]
Email message: turned in
That is an email composed by a 9th grader in Johnston County, North Carolina during the spring 2024 semester.
The trend to write emails like text messages is not unique to Johnston County, of course. In our digital era, students nationwide often don’t understand how to draft a professionally-written email.
That’s why Johnston County piloted Rubin’s new Propel email etiquette tool in the spring semester for middle and high school students.
Propel is a teaching tool for Gmail and Outlook that guides a student to compose a high-quality email. Propel does not use AI, and the tool requires students to do all the writing and critical thinking.
See a 1-minute demonstration of Propel here.
Let’s return to the email written by the 9th grader:
Subject line: [blank]
Email message: turned in
With the help of Propel, here’s what the email became:
Subject line: Completed work
Email message:
Good afternoon, Mrs. Roberts.
I hope you are doing well.
I wanted to let you know that I have completed my interview and turned it in.
Thank you,
– Alyssa
Now observe the growth among 6th graders too.
Here’s an example of a 6th grade email before Propel:
Subject line: why i have 72 grade
Email message: [blank]
And here’s an email in which the student used Propel:
Subject line: What I think the rabbit hole in Alice in Wonderland means
Email message:
Mrs. Woll,
Good morning. This is Evy from second block.
This is my answer for the journal prompt.
I think the rabbit hole represents part of Alice’s personality, such as the unfocused part, or distracted or curious.
Thank you for your time and effort for reading my answer for the journal prompt.
– Evy
Johnston County 9th grade teacher Shelley Roberts:
“The Propel tool was easy to use and helped my students so much! It is disappointing that many of them have no idea what the correct format of a letter/email should be. This tool reintroduced terms like body and greeting. The students loved how easy the ‘fill in the blank’ process was.”
Night and day difference.
Rubin Announces “Propel Partnership” with Nat’l Technical Honor Society
Rubin, a leader in online resources for business communication skills, has partnered with the National Technical Honor Society (NTHS), a non-profit student organization that celebrates excellence in career & technical education (CTE).
The partnership will provide NTHS chapters access to Propel, Rubin’s revolutionary email tool. Propel is an innovative product for Gmail/Outlook that teaches students how to write polished, professional emails. Propel promises no more student emails that look like casual text messages.
“We are excited to partner with Rubin to offer our members access to their Propel email tool,” said NTHS Executive Director, Peyton Holland. “This partnership aligns strongly with our NTHS Core Four Objectives, particularly around career development and leadership development. This tool will help NTHS members sharpen and hone their communication skills as they prepare to transition into the workforce.”
“The partnership with NTHS allows our team to impact student writing on a national level,” said Danny Rubin, founder of Rubin. “So many college and career opportunities begin with an introductory email. If we can help NTHS students write great emails, then all kinds of doors will open.”
With over one million members served in both secondary and postsecondary chapters across the country, NTHS seeks to empower students through career development, leadership, and service opportunities so they can develop the skills needed to build their careers and our global workforce.
Rubin is the leader in online instruction for employability skills. Founded in 2017, Rubin teaches students how to write, speak and lead with confidence through a variety of online teaching tools. From live webinars with top professionals to hands-on curricula and an etiquette tool for Gmail/Outlook, teachers and students nationwide rely on Rubin to prepare for the world of work.
The brightest deserve the best.
Students Log 1,000,000 Minutes All Time in Rubin Emerge
Students nationwide have spent 1,000,000 collective minutes in Emerge, our signature online curriculum that teaches in-demand employability topics like email/phone etiquette, networking and conversation skills.
Emerge, which debuted in the 2020-2021 academic year, teaches valuable skills for college and career to students nationwide in grades 6-12 and higher education.
Among the most popular assignments that comprise the 1,000,000 minutes:
- How to learn the difference between texting and emailing
- How to set your own voicemail
- How to sign your name in cursive
- How to take a quality headshot
- How to email your instructor politely about a poor grade
Emerge is a Netflix-style library of assignments, readings, videos and quizzes that integrates for single sign-on to the school’s learning management system (ex: Canvas, Schoology and Google Classroom).
The lessons align with state standards across the country for workplace readiness, a critical set of life skills that prepares students for the world beyond graduation.
In that way, Emerge has become a valued resource for school divisions big and small, from Fairfax County, the largest school system in Virginia, to Payette River Technical Academy in Emmett, Idaho.
“Our goal is to give teachers high-quality resources to use in the classroom so we can’t always observe students using Emerge in real time,” said Danny Rubin, founder of Rubin. “When we see the number 1,000,000, it’s a powerful reminder that, yes, Emerge shapes students every day into kind, professional young adults — and that’s a mission worth pursuing to reach 2,000,000 and beyond.”
Schedule a free trial of our resources today!
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Rubin is the leader in online instruction for employability or work readiness skills. The company, based in Virginia Beach, Virginia, provides three high-quality resources — Aspire, a career exploration video platform, Emerge, a communication skills curriculum and Propel, a real-time email etiquette training tool for Gmail and Outlook.
Founded in 2017 by Danny Rubin, a former CBS television news reporter and consultant to NBC’s “Meet the Press,” Rubin teaches students nationwide important lessons for email/phone etiquette, networking, team communication, leadership communication and more. Our motto: “Write well, open doors!”
Learning at scale