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  • Rubin Achieves SOC 2 Type II Compliance

    Rubin Achieves SOC 2 Type II Compliance

    On January 15, 2026, Rubin reached a major milestone by becoming SOC 2 Type II compliant.

    SOC 2 Type II is a framework to manage customer data, ensuring controls meet criteria for security, integrity and privacy. We engaged in a thorough independent audit of our entire technical operation over the course of six months.

    SOC 2 Type II verifies that our internal systems protect sensitive information about the teachers and students we serve.

    School districts increasingly require vendors to have SOC 2 Type II compliance, and we are proud to now hold that designation.

    Learn more about SOC 2 Type II here.

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    The highest degree of trust.

  • CareerTech VISION: Around the Exhibit Hall and Back in 48 Hours

    CareerTech VISION: Around the Exhibit Hall and Back in 48 Hours

    We should really count our steps.

    At CareerTech VISION, the national conference hosted by the Association for Career and Technical Education (ACTE), the Rubin team was all over the massive exhibit hall to see friends, develop new relationships and even record a Dream Job webinar episode.

    The action took place inside the Gaylord Opryland Resort & Convention Center, a sprawling hotel that easily held the conference’s 5,000+ attendees.

    We had our own exhibit booth but spent the majority of the time at the booths of other companies and associations. The deeper we go in the educational community, the more we value partners who help us expand our mission and visibility with school districts across the country.

    Special thanks to ACTE for hosting the first-ever VidPOD setup, a recording environment in the center of the exhibit floor. Rubin Founder Danny Rubin held separate conversations with Tod Fetherling, a Nashville-area entrepreneur and Anthony Cook, team member from Xello, a dynamic career development platform and new partner with Rubin.

    Check out the action from VISION!

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    You could get lost inside the Gaylord Resort in Nashville. Trust us, we did.
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    Rubin Founder Danny Rubin stands with our great friends and wonderful partners at the National Technical Honor Society (NTHS).
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    Teachers in Illinois who are fans of our Dream Job webinar series!
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    Alleghany Highlands (Virginia) CTE Director Dwayne Ross holds a Rubin poster. Alleghany Highlands uses our Aspire career exploration video platform.
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    Rubin Founder Danny Rubin interviews Anthony Cook from Xello as part of the VidPOD series on the exhibit floor. We are proud to support Xello’s work around career development.

    On the move and on a mission!

  • Alexandria (VA) CTE Students Watch 1,000+ Aspire Videos, Spend 43 Minutes Per Session

    Alexandria (VA) CTE Students Watch 1,000+ Aspire Videos, Spend 43 Minutes Per Session

    Middle and high school students in Alexandria City Public Schools (Northern Virginia) love Rubin Aspire career exploration videos.

    How do we know?

    In just two months, the students have watched 1,000+ Aspire career exploration video clips for jobs that include athletic trainer, surgical assistant, lab technician and many more.

    What’s more, the average time per session is 43 minutes. That’s right — students in the year 2025 stuck with an online educational product for the better part of an hour.

    “For our teachers and students, Aspire fills a gap,” said Sarah Black, CTE and work-based learning specialist in Alexandria. “Students want to see what jobs are out there in the world, and Aspire gives them the opportunity.”

    At Rubin, we believe in the power of partnership. We are thrilled that Aspire videos, delivered in Alexandria through the Canvas LMS, allow its CTE program to achieve twin goals of high-quality instruction and career readiness.

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    Rubin Aspire usage statistics in Alexandria (Virginia) only two months into the 25-26 academic year.
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    Rubin Founder Danny Rubin stands with Sarah Black and Dr. Tricia Jacobs, Alexandria CTE director, at a state gathering of CTE administrators in October 2025..

    Career exploration all day long.

  • Rubin Kicks Off Partnership with National Beta Student Club

    Rubin Kicks Off Partnership with National Beta Student Club

    We are thrilled to begin a partnership with National Beta, a student club that equips the next generation with tools and skills for leadership in school as well as life.

    In addition to the national partnership, we are also the official sponsor of Beta’s National Convention Speech Competition. The sponsorship brings together two organizations dedicated to cultivating leadership and communication with today’s students.

    “Rubin is a natural fit for National Beta,” said Roxanne Johnson, Event Marketing and Sponsorship Manager. “Their resources directly align with our mission to develop a community of leaders and will help Betas elevate their competition preparation for both State Conventions and Leadership Summits.”

    Through this sponsorship, National Beta sponsors can gain free access to Rubin’s EMERGE product simply by signing up and scheduling a 10-minute welcome call. Schools and sponsors who wish to extend access to students can do so for just $10 per student, gaining full access to Rubin’s tools, badges, and certificates.

    Topics and learning modules include:

    • Phone and video etiquette
    • Life and employability skills
    • Social media etiquette
    • Email professionalism
    • Free Webinar Series from Industry Professionals

    This sponsorship supports a goal of empowering students with practical, lifelong skills that extend beyond the classroom, helping them become not only better competitors but stronger leaders in their communities.

    We are excited to get started!

    Reaching students in public, private and more.

  • MN Business Teacher Relies on Rubin Unit for Entrepreneurship

    MN Business Teacher Relies on Rubin Unit for Entrepreneurship

    Chelsea Gasser, a business teacher at West Central Area School District in Barrett, MN, had her lesson plan all figured out.

    Her students would learn to create a business plan.

    There was only one issue: The students didn’t have a business for the business plan.

    That’s where Emerge stepped in. Our signature employability skills curriculum features a unit called “Find Your Big Idea.” Within the unit, students walk through five key steps to developing a workable business idea.

    • Activity: Step 1 — Match passion with purpose
    • Activity: Step 2 — Understand income and expenses
    • Activity: Step 3 — Do a competitive analysis
    • Activity: Step 4 — Identify ideal customers
    • Activity: Step 5 — Decide on a marketing plan

    The five steps take a students through a process in which they identify a hobby or skill they enjoy and then hone the hobby into a product or service that has potential in the market.

    Listen to Chelsea discuss how Emerge provided the necessary “pre-work” so her students could build legitimate business plans.

    Then book a demo and see Emerge for yourself!

    The pre-work before the business plan.

  • Rubin Honored at Regional Startup Awards Banquet

    Rubin Honored at Regional Startup Awards Banquet

    The Rubin team is honored to be a finalist at the 757 TechNite awards reception. The event took place on Thursday, October 9 at the Chrysler Museum in Norfolk, Virginia.

    We were among the nominees for the “Innovation in Education” award. The award recognizes an individual or organization that has transformed education in technology or entrepreneurship. Recipients stand out for their creative approaches to teaching, curriculum development, and educational technology. Their work demonstrates a clear commitment to improving student outcomes, inspiring a love of learning, and preparing students for the future.

    While we didn’t take home the prize in our category, we are happy to support efforts around entrepreneurship and be considered among the region’s best.

    Here are a few photos from the night!

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    The crowd of entrepreneurs and the broader business community at TechNite in Norfolk, Virginia.
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    Rubin among the nominees for the “Innovation in Education” category.
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    Rubin Founder Danny Rubin and Rubin Social Media Manager Anna Palkovic at TechNite.

    Among the region’s best.

  • Rubin Leads Resume Workshop, Kicks Off Engagement with Frederick Co. Schools

    Rubin Leads Resume Workshop, Kicks Off Engagement with Frederick Co. Schools

    There’s nothing more meaningful than meeting face to face.

    That held true on two levels during the Senior Expo Experience on Friday, October 3 for Frederick County Public Schools in Winchester (Northern Virginia).

    First, we led a resume workshop for 300+ seniors across the district. Rubin Founder Danny Rubin conducted a 15-minute crash course nine separate times as students in small groups shuffled in and out of the session. The workshop focused on how to use numbers to stand out on paper.

    For example, it’s more powerful on a resume to include, as a store associate at Target, that you “check out 100 customers per day and 500 per week” rather than only write “store associate.”

    The Senior Expo Experience also allowed our team to talk directly with district leadership, including Superintendent Dr. George Hummer, CTE Director George Bishop and School Board Chair Scott Sturdivant. The County now provides our products (ex: Emerge employability skills curriculum) to teachers and students within Google Classroom, and it’s important that school officials top down understand what goes on in the classroom.

    At Rubin, we don’t “sell curriculum.” We develop partnerships with school districts so they trust that we are the premier resource for employability skills training. It helps a great deal to shake hands with local leadership so they know who we are.

    Our thanks and appreciation to Frederick County Public Schools for having us at the Expo!

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    Rubin Founder Danny Rubin stands with Frederick County Public Schools CTE Director George Bishop at the Senior Expo Experience, held inside the gymnasium at Shenandoah University.
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    Nothing beats face-to-face interaction.

  • VA Transition Teachers Rely on Aspire Discussion Questions

    VA Transition Teachers Rely on Aspire Discussion Questions

    When we designed our Aspire career exploration video series, we were careful to provide discussion questions for the video clips three different ways:

    • Whole group discussion
    • Small group discussion
    • Independent worksheet

    We are heartened to learn how transition teachers in Roanoke City Public Schools (Virginia) incorporate the discussion questions.

    Jennifer McMains from Roanoke Schools explained how she relies on the small group discussion worksheet and cuts out each question like a flash card. She then assigns one flash card to each student.

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    Roanoke Schools teacher Jennifer McMains (upper left) holds up the Rubin Aspire discussion worksheet as co-teacher Sheilia Rhodes looks on.
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    The different options for discussion questions as part of each Aspire career profile.
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    Sample discussion questions for certified nursing assistant (CNA) that teachers can cut into flash cards.

    We want Aspire to be accessible for all students no matter what job they may pursue after high school.

    Thank you, Jennifer, for the terrific feedback!

    Empowering students to lead the conversation.

  • Angie Rogers, Experienced Former Teacher, Joins Rubin Team

    Angie Rogers, Experienced Former Teacher, Joins Rubin Team

    We are excited to welcome Angie Rogers to the Rubin team!

    Angie is our operations specialist and will assist with various tasks like onboarding new customers and curriculum development.

    Angie is an experienced educator and program manager with over 12 years in marketing education and DECA programs at Fairfax County Public Schools in Northern Virginia.

    Angie has a background in program management and travel planning. Specifically, she organized major student trips, competitions and partnerships that bridged the classroom with real-world experiences. She holds a Master of Science in Career and Technical Education from Virginia Tech.

    Current and prospective customers can expect to see Angie in future Rubin meetings so be sure to say hello!

    Focus on day-to-day operations.

  • Check Out the Revamped Rubin Propel

    Check Out the Revamped Rubin Propel

    After several months of retooling, Rubin Propel is back in action with improved features!

    Most notably, Propel is:

    1. Mandatory
    2. A game!

    That’s right. Students now must use Propel and achieve a score of 85/100 a total of 20 times. Once they reach the “20” threshold, Propel becomes optional. Until that time, students must engage with Propel to learn critical lessons like:

    1. How to write a subject line (that doesn’t look like a text)
    2. How to address an adult appropriately
    3. How to leave a closing line and sign your name

    Check out the updated Propel and let us know what you think!

    Improves student writing immediately.