If you visited my website over the past four years, then you spent time on NewsToLiveBy.net.
From summer 2012 to summer 2016, NewsToLiveBy.net served its purpose well. I used (and continue to use) my blog, News To Live By (NTLB), as a place to improve my writing skills, share career advice and provide a relevant, practical news column.
But a funny thing happened on the way to the (web) forum…
Month after month, year after year, I began to recognize the content people valued most from my site. They came around for step-by-step instruction on writing and networking scenarios (here’s an example). Once I started down the path to exclusively offer communication lessons, I realized I was creating a brand. And that brand now extends beyond a personal blog.
In year four, I published a book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn. And as I move into year five (!) of this hobby o’ mine, I now lead workshops on communication skills for teams and colleges across the country.
News To Live By will always be a part of who I am. But now, it’s only a part of what I do.
Thus, I need a website to cover all my bases — books, blog, speaking. You know, the whole shabang. I tried for DannyRubin.com, but you’ll see it’s owned by another Danny Rubin with a pretty strong claim to fame. He wrote the classic comedy, “Groundhog Day.” Fortunately, DannyHRubin.com was available, and that’s my new home on the internet.
It took four years, but DannyHRubin.com has arrived. That means my personal brand as an expert on writing and networking skills has finally taken shape too.
It’s been an incredible journey so far. Onto year five!