My thanks to the team at rbb Communications, one of the premier marketing/PR firms in Florida, for allowing me to lead a workshop May 23 on writing and networking skills.

My workshop was part of the company’s “rbbU” professional development series.

I led two separate workshops for the rbb team — one for junior associates and another for senior associates.

For the junior associate crowd, I focused on:

• Easy ways to edit your own work
• How to make relationships with members of the media
• How to network effectively by taking an interest in other people’s lives

During the senior associate session, I covered:

• How to pitch your client for a press opportunity
• How to integrate storytelling into PR campaigns
• How to network and ask the right questions when you meet new people

The workshop was also a chance to test drive my new book, Wait, How Do I Promote My Business?, a collection of 100+ writing guides for entrepreneurs and small business owners. Buy your copy here!

I love the chance to teach communication skills to other young professionals. To do so in sunny Miami? Even better!

Discussing the six most powerful words in networking (you can see them on the screen)