Many thanks to the sales team at ADP, the international human resources and payroll company, for the opportunity to lead a workshop on effective writing and networking skills.
On Monday, October 30, I addressed ADP sales professionals who cover the Richmond and Hampton Roads markets. Their job is simple: go out and find new leads for ADP products and services.
During the fast-paced session, I discussed simple yet often overlooked methods to open doors and build relationships.
- Why the main point of your email should always come at the top
- How to make your LinkedIn connection requests stand out from the pack
- Why you need to talk about the prospect’s own work in fine detail
- Why the best networkers are the people who ask all the questions and listen
To lead the workshop, I relied on content from my new book, Wait, How Do I Promote My Business?, a collection of 100+ writing guides for press releases, blog posts, crowdfunding and more.
Thanks again, ADP team, for the opportunity!