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  • Rubin Expands to Correctional Facilities, Adds 20 School Division Partners to Conclude 2025

    Rubin Expands to Correctional Facilities, Adds 20 School Division Partners to Conclude 2025

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    Rubin Founder Danny Rubin stands with the leadership team from Business Professionals of America (BPA) student group during the CareerTech VISION national conference in Nashville, TN in December 2025. Partnerships like the one withBPA helped Rubin grow in 2025.

    In a flurry of activity prior to the holiday break, Rubin has two exciting announcements that hope to set the new year on a proper course.

    We are pleased to announce a formal partnership with MaxxContent, a leading provider of educational and self-improvement digital courses for students of all ages involved in the justice system, including jails, prisons, probation and re-entry. 

    While K-12 is our core audience today, we believe Rubin lessons for email/phone etiquette, resume writing, job interview prep and more can benefit people in spaces like corrections and adult education. MaxxContent already works with correctional institutions nationwide and can offer Rubin products to educators in those facilities.

    MaxxContent delivers a secure learning management system (LMS) into correctional facilities, and Rubin lessons will be placed inside of that LMS. That’s a departure from our normal method of delivery with K-12 in which teachers and students log into the Rubin platform directly.

    We hope to have Rubin lessons ready in the MaxxContent platform in the first quarter of 2026.

    Back on the K-12 front, we have had a busy November and December. The Rubin team developed national partnerships with several student organizations, including Business Professionals of America, HOSA — Future Health Professionals, National Beta and the National Technical Honor Society.

    We offer advisors free access to Rubin products and special pilot pricing to create accounts for student members. The pilot offer has led to new paid engagements at 20 school divisions over the past six weeks — a mix of public schools (Biloxi Public School District in Mississippi), private schools (Bethany Christian School in Louisiana), charter schools (Ridgeline Academy in Phoenix) and homeschools (Young Scholars Junior Beta Club in Georgia).

    For comparison, Rubin typically adds 40 new school customers in a year.

    The goal in 2025 was to develop and solidify national partnerships to drive greater visibility for Rubin products. We made strides in that direction and will keep pushing in 2026.

    Word of the Year: Partnerships

  • 300+ BPA Advisors Request End-of-Year Activities from Rubin

    300+ BPA Advisors Request End-of-Year Activities from Rubin

    BPA logo

    As they say, timing is everything.

    In early May, Rubin offered a digital pack of 10 free employability activities to advisors of the national student group, Business Professionals of America (BPA).

    Business Professionals of America is the premier CTSO (Career and Technical Student Organization) for students pursuing careers in business management, information technology, finance, office administration, health administration and other related career fields.

    The free offer went out to the BPA advisors on May 6 and, within hours, 300+ advisors requested the resources. It’s often a challenge for teachers to fill class time at the end of the school year, and Rubin is right there to provide high-quality instruction.

    Topics from the end-of-year activity packet include:

    – How to understand the difference between a text message and an email

    – How to write work experience professionally on a resume

    – How to email your teacher politely for a reference letter

    We are always happy to be a just-in-time resource for teachers and advisors around the country. And we are grateful for our ongoing partnership with BPA.

    Timing is everything.