Brevity is critical in business.
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Talk to one person, not the entire group.
You deserve coverage. Here’s how to get it.
More than one apple becomes “apples” — not “apple’s”.
The answer is in the headline you just read.
Focus on a person. Provide context. Then, give a call to action.
Like a carefree drive on a Sunday afternoon.
Great story + Fine details = Winning formula
For starters, don’t use corporate jargon.
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