In Danny Rubin’s first book, Wait, How Do I Write This Email?, a collection of 100+ templates for the job search, he advocated all job seekers and professionals incorporate a #personalhashtag into their email signatures, resumes and portfolios.
What is a #personalhashtag? Here’s an example:
Let’s say you send out dozens of resumes as you look in every direction for a job. Right below your name, you add a personal hashtag so the resume stands out.
You also include the hashtag at the top of cover letters and in your email signature.
Employers are likely to stop cold and check out your hashtag.
Why? Because they’ve never seen anything like it.
And what do employers see? They find a small collection (recommended at 5-7 posts) of your biggest career highlights to date, each affixed with the #personalhashtag.
That way, you curate a list of your best moments in a clean, organized way.
Check out the topics I include. It’s a mix of new blog posts, company updates and highlights from the road (ex: speaking opportunities).
In less than 30 seconds, someone (maybe a potential Rubin Education client) can learn about what I do and how my materials help students become better communicators.
Now it’s time to create your #personalhashtag. What will it be?
After you post content to your preferred social network(s), set a calendar reminder to update the hashtag with new material at the start of each month.
That way, the content you share will always be fresh.
Get to it!