The strongest subject lines for networking situations contain specific keywords. I put the keywords in two buckets:
For “People,” here’s what I mean. If you share a common friend/colleague, use the common person’s name in the subject line. The email recipient will see the name right away and trust your message.
Boring: Hoping to connect about new projects
Eye-catching: Hoping to connect about new projects, friend of Sara Keene
With “Places,” you have another opportunity to use specific language to stand out. If you met someone at a career fair, for instance, and want to follow up, remind the person your name and where you spoke.
Boring: Follow up
Eye-catching: Follow up, Darren Clark from Acme Career Fair
People and places can make the difference between an email that’s ignored or read. Simple as that.
Featured photo: Garfield Anderssen (Flickr)