Raise your hand if you receive emails from students in which the entire message is in the subject line.

…You can put your hands down now.

Propel, Rubin’s revolutionary email etiquette tool for Gmail and Outlook, eliminates the poor habit and instead teaches students to write compact, professional subject lines.

After six weeks of pilot programs across the country, students have used Propel to assist with emails 4,254 times.

Of the 4,254 emails, only four had a subject line longer than eight words. Four.

That means 99.9% of students who use Propel have learned to use the subject line as a summary and not the full conversation.

Want to see your students stop treating emails like text messages? Install Propel to students’ email accounts.

“We are thrilled with the early data on Propel in the classroom,” said Rubin founder Danny Rubin. “The #1 complaint we hear from educators about communication is that students write the entire message in the subject line. Propel has solved the problem with the initial crop of pilot students, and we hope to roll out the tool to many more schools in the months to come.”

When students compose a new email, they are prompted with a pop-up screen that guides them to write all the part of an email, including a subject line with an example to follow.

A subject line is more than a summary of the email. It is a first impression as a student communicates with teachers, employers and the broader community.

A sloppy subject line could prevent the student from receiving a response. A professional subject line allows the student to open new doors and conversations.

Propel, then, is a tool for equity and opportunity that all students deserve.

Try Propel for yourself and see the impact.